Danny Lattouf

Danny Lattouf is a seasoned professional with nineteen years of experience in retail operations, marketing services, and sales, focusing on creating impactful consumer, shopper, and customer experiences across various channels and industries.

His expertise lies in retail sales, marketing, trade, shopper, and consumer understanding, supported by a Bachelor's degree in Marketing and Business Management from Western Sydney University.

Danny's professional attributes include empathy, honesty, integrity, strong leadership, and management skills, combined with a strategic and analytical mindset for successful implementation of retail marketing strategies.

He has held key positions such as Partner & Chief Strategy Officer at The General Store, Regional Head of Retail for Australia & New Zealand at VMLY&R, and Co-Founder at Squadbuy, among others, showcasing his diverse experience and global exposure.

Throughout his career, Danny has demonstrated a commitment to delivering world-class customer experiences, clear communication skills, and deep knowledge of marketing, sales, and operations within the retail sector.

His past roles include leadership positions at Microsoft, iris worldwide, and CROSSMARK, where he excelled in channel marketing, retail consultancy, and program management for leading brands.

Danny Lattouf's contributions extend beyond professional roles, having served on the board of various organizations like Heart On My Sleeve Movement and POPAI Australia & New Zealand, highlighting his engagement with social causes and industry associations.