Danny Bishop is an accomplished strategic thinker and product delivery expert known for enabling digital transformation with some of Australia's most prominent sporting organizations. With a background in multimedia, film, and professional writing, Danny is a seasoned professional with extensive experience in global digital marketing, creative direction, web development, and product management. As a former Senior Product Lead at Codeware, Danny used his expertise to drive innovation and growth across numerous projects for the organization. He's also worked as a Global Digital Marketing Manager at Treasury Wine Estates where he led the company's online campaigns and managed its digital platforms. He was a Digital Product Manager at the Australian Football League, where he transformed the league's digital strategy and helped deliver a range of cutting-edge products. Danny's skills extend to creative direction and management, having worked as Creative Director at IMG Sports Technology Group and Blue Pebble Design, respectively. He has also lectured on Dynamic Web Development at Victoria University and served as a co-host at WineWeek.