Danika Hoffmann

Danika Hoffmann is the owner and founder of WinWin Strategy LLC, a consulting firm specializing in loyalty and customer engagement strategies. With over 20 years of experience, she has worked with numerous Fortune 500 companies, including notable brands like Starbucks, McDonald's, and PepsiCo. Her expertise lies in developing effective loyalty programs that foster mutually beneficial relationships between brands and their customers.12

Professional Background

• Current Role: Owner/Founder at WinWin Strategy LLC (August 2018 - Present)
  • Focuses on creating and optimizing loyalty programs, customer engagement initiatives, and personalized communication strategies.2
• Previous Experience: Senior Vice President of Strategic Services at The Lacek Group (2015 - 2018)
  • Led strategic initiatives for various clients, emphasizing loyalty program design and customer engagement.23

Education

Danika holds a Bachelor of Business Administration (B.B.A.) from the University of Wisconsin-Eau Claire, which she completed in 1999.2

Additional Information

Danika is also involved in community activities, serving as the Board Chair of the Germanic-American Institute in Minneapolis. Her interests include travel, animal fostering, and culinary pursuits like perfecting homemade pickle recipes.13

For more details about her professional journey, you can view her LinkedIn profile at danikahoffmann .2