Danielle King Sherman

Danielle Sherman is the Founder and CEO of Wired Research, an insights firm dedicated to enhancing brand content through research-driven storytelling. With over 15 years of experience in research, storytelling, and public relations, she has established herself as a prominent consultant in the field of brand insights and narrative development.

Professional Background

• Wired Research: Danielle founded this company to help brands electrify their content by integrating research with storytelling and design. The firm specializes in story-driven polling and crafting tailored narratives that resonate with audiences, enabling marketers and PR professionals to create compelling content.12
• Previous Roles: Before launching Wired Research in 2022, Danielle served as Vice President at Kelton from 2016 to 2022 and held the position of Senior Director at Kelton from 2014 to 2016. These roles contributed significantly to her expertise in insights and strategic communication.34

Expertise

Danielle's work focuses on uncovering human insights that inform brand narratives, ensuring that clients can present fresh and relatable content to their audiences. Her approach combines rigorous research methodologies with creative storytelling techniques, making her a sought-after leader in thought leadership within the marketing and PR sectors.1

Location

Danielle is based in the New York City Metropolitan Area, where she continues to lead Wired Research and engage with clients globally.4