Cass Business School

University of Amsterdam

IESE Business School

don quijote

Head of Marketing, New Business and Sustainability at The Coffee Pot

Event creator with a focus on gastronomy, sustainability, well-being and unique spots to celebrate the paradise that is around us.

We organise private and corporate events, unforgettable meals, sports retreats, gastronomic festivals and much more. Whatever the occasion, we make sure the event is a unique experience and will be talked about for a long, long time. Because paradise is everywhere.

We believe in giving back, in only taking what we need, and taking care of nature as much as she takes care of us. Therefore we procure to work as sustainably as possible by using organic produce, minimizing waste, and reducing our carbon footprint.

BARCELONA - IBIZA - EUROPE

Paradiso Events Barcelona

Director of Event Management

The Coffee Pot is a creative branding agency that excels in conceptualizing and visualizing the essence of a brand. Attending to clients from across various industries, such as FMCG, banking, editorials or chemical, they provide people focused service and care.

Head of Marketing, New Business and Sustainability
My goals in this new role are:
- create and execute an integral marketing strategy across on- and offline channels
- define and implement a sales strategy
- attract new customers in line with the company values, to ascertain growth of 150%
- create a roadmap to sustainability and obtain a sustainability certification
- support the company´s efforts to implement new business processes with the goal of improving teamwork, monitoring eficiency and profitability

The coffee pot

Head Of Marketing, New Business and Sustainability

Factor Escucha nace de la necesidad de participar en las transformaciones que nos lleven a una sociedad más equitativa, transparente y solidaria. Buscamos colaborar con aquellas empresas que quieran ser parte del cambio. #changemakers #InnovaciónSocial #EmprendimientoSocial

Actualmente estamos elaborando un proyecto innovador de biomasa sólida a partir de residuos, combinado con un trayecto de formación e inserción laboral para jóvenes que están en situación de exclusión social.

Factor Escucha seeks to participate in the transformations that drive us to a more equal, transparent and charitable society. We collaborate with companies and other entities that want to be part of that change. #changemakers #SocialInnovation #SocialEntrepreneurship #BetheChange

We created social enterprise Up! Energía, that generates biomass from waste products and combines this business model with the social inclusion of underserved people.

Factor Escucha

VP Business Development

An innovative social enterprise that setup accessories brand Dona Kolors that employs socially excluded women. All revenue is reinvested into the business and the training of women in sewing and job placement. 
In my capacity as independent consultant I wrote the business plan for this project, and was later hired as a social entrepreneur to set it up. Dona Kolors has become a reference name in sustainable fashion and has generated opportunities for more than 25 women, and trained 60 more. 
The enterprise is seen as an example of social change promoted through business and has received various awards.

Dona Kolors

Co-Founder / Managing Director

Setup and ran a luxury party and event management company based in Barcelona. We specialised in corporate and private events in and around Barcelona, adding a personal touch. Because Premier Parties BCN works with the best local providers for design services, photography, hostesses and more, we can manage your event from start to finish.
- Person of contact, liaising with clients for proposal building.
- Online and offline marketing strategies to increase our client base. 
- Management of providers and staff at events, from catering to technicians to artists.
- Responsible for the timely and on-budget delivery of the contracted services.
- Back end management of accounts, administration and staff.

Premier Parties BCN

Owner / Founder

I am a consultant working as Project Manager as a part of the Arc Finance team, doing project management of various projects in developing countries; bridging the gap between the micro finance and the renewable energy worlds.

Arc Finance focusses on innovative ways to finance renewable energy services, whether through micro finance institutions, loans, remittances or micro payments systems.

Responsibilites:
- fundraising: over the last 8 months I have worked on 5 different proposals, of which 4 have by now been approved, at an average of $750.000 each
- leading voice: extensive networking with players in the renewable energy, microfinance and development work represented the company at various events, including as a speaker at conferences and in an interview with mobile world live (http://www.mobileworldlive.com/tv.asp?id=438)
- project management: the project management of an InterAmerican Development bank funded project in Haiti, creating a remittances platform for renewable energy
- expert advice on business managment for renewable energy: advisor to a IFC (World Bank) funded project on growing businesses for selected renewable energy companies in Latin America

Arc Finance, Ltd

Project Manager

Better Energy Systems produce their world renown solar chargers by the name of Solio. A socially and environmentally minded company that promotes 'energy equality': the belief that all people - regardless of geography or economic standing - are entitled to clean energy and light. Open up your Solio charger and start harvesting: Plug into the sun!
I am personally responsible for the EMEA area and next to doing account management, sales and marketing I am always on the lookout for new possibilities to deploy our solar solution in new areas and extend off-grid power to more people on this globe.

Better Energy Systems

Business Development Manager EMEA

Green Power for Mobile project www.gsmworld.com/greenpower

	The GSMA represents the interests of the worldwide mobile communications industry (219 countries, nearly 800 of the world’s mobile operators, and more than 200 companies in the broader mobile ecosystem). 
	One full year of working as a knowledge manager in charge of research, 
- producing reports and white papers (http://gsmworld.com/documents/charging_choices.pdf and http://www.gsmworld.com/documents/gpfm_report_09_annual_review.pdf ), 
- a blog (http://www.devfundblog.org/) 
- and website (http://www.gsmworld.com/our-work/mobile_planet/green_power_for_mobile/index.htm )
- as well as producing a comprehensive online database on Green Energy within Mobile Telecoms (http://www.wirelessintelligence.com/green-power/ )
	Project managing a new project on charging solutions for mobile phones in off-grid areas, focussing on portable energy devices. The process involved everything from in-depth research to the publication of a report to the development of the business case for the implementation phase.
	Intensive networking with Telecom operators and companies involved in small household energy products around the world, gaining insight into the industry and building up an extensive network.
	International working experience in Africa (Kenya, South Africa) and across Europe.

GSM Association

Knowledge manager and Project manager for Green Power for Mobile

- Assisting with editing of a major financial resource publication
- Assisting top management in administrative processes 
- Assisting top management in business development

Bloomsbury

Financial Research Assistant

Managing day to day operations and staff of two high-end leisure centres.

Co-responsible for the daily operations, health and safety of staff and clients, petty cash, client experience and satisfaction.  
Management of 200+ staff working in tennis, fitness, pools, gym, restaurant, maintenance and reception.

the Harbour Club

Assistant General Manager

This UK based Charity works with Ecuadorian counterpart FundeCruz to alleviate poverty for the Afro-Ecuadorian people in the Chota Valley. It was set up by international football player Ulises de la Cruz, who is from the valley himself.
As project co-ordinator I am responsible for the co-ordination between the foundation and our Ecuadorian counterpart, as well as fundraising.

Friends of FundeCruz Foundation

Project co-ordinator

	Working on different projects at an entrepreneurial strategy and business development firm specialised on innovation strategies and new business development. 
	Managed the market research and statistical output for the business plans for new ventures.
	Worked on projects within the areas of new media and innovation and new business.
	The main project focussed on an online social media platform for academics

Danielle Serra-Pellikaan