Arizona State University

Social Media Markerter at RYNO Strategic Solutions, LLC

• Responsible for carrying out marketing activities, structures, outlines, and business processes for strategy, execution, data analysis/reporting, and ultimately the success of fully integrated, B2B and B2C marketing efforts in support of driving revenue, brand awareness, and market share.
• Work closely with Sales Department to ensure campaigns, assets, and strategy align in efforts to drive leads and increase sales.
• Oversee day-to-day management of campaigns and paid social advertising and ensuring brand consistency.
• Develop and manage content calendar in conjunction with the Director of Marketing.
• Formulating high-quality novel written and visual content for each social media campaign.
• Create actionable plans to both grow and maintain followers through popular
social media platforms such as Instagram, Facebook, YouTube, LinkedIn, and TikTok.
• Manage our online communities to ensure respectful and appropriate engagement. Responding to comments on each of our accounts.
• Analyzing data to determine whether social media campaigns have achieved their objectives.
• Brainstorms and helps carry out targeted campaign ideas.
• Message and secure micro and macro influencers to partner with our clients.
• Monitor various social media platforms such as Facebook, Instagram, and LinkedIn.
• Create graphic assets including but not limited to social media posts, event-specific marketing materials, and other promotional and educational content as needed.
• Update company websites and Shopify, and oversee distribution of SMS and Email campaigns.
• Aggregate data for comprehensive performance reports.
• Contribute to the growth and engagement of our B2C and B2B digital marketing campaign operations and partnerships.
• Work in collaboration with regulatory to ensure marketing materials and assets are
within our FDA 510K indication for use and ensure regulatory approval before publication of external facing marketing assets.

Aesthetics Biomedical® Inc

Marketing Manager

As the Director of Social Media at Unitek Learning, I play a pivotal role in defining and implementing unique social media strategies for Unitek College, Provo College, Eagle Gate College, Brookline College, and Unitek EMT. My key responsibilities include:

Cultivating thriving online communities through meaningful engagement and building a strong follower base on key platforms.
Driving innovative amplification strategies to maximize our impact in social channels and create new value opportunities.
Emphasizing data-driven analytics to inform decision-making and continuously improve our social media efforts.
Maintaining a consistent brand voice, tone, and personality across all content, ensuring a cohesive experience on social channels.
Utilizing social listening to identify market trends and customer insights, inspiring innovation and content development.
Overseeing social media tools to keep page content up to date, manage responses, schedule content, and track performance metrics.
Crafting a robust reputation management strategy, responding to comments on social and review platforms, and implementing escalation plans when necessary.
Analyzing the long-term needs of our social media strategy and providing comprehensive reports to management and executive teams, outlining necessary changes to our digital marketing plan.
Collaborating closely with internal stakeholders and managing external agencies to ensure the application of best practices and the achievement of outstanding results.
Creating social media best practices to share with local campus leadership and ambassadors, facilitating the curation and sharing of engaging local content.
Being adaptable and open to travel, attending local events, and visiting campuses to strengthen connections with our community.
Harnessing creativity to conceptualize and execute innovative social media campaigns that resonate with and inspire our target audience.

Unitek Learning

Director of Social Media

- Using social media marketing tools to create and maintain the company’s brand
- Working with marketing professionals to develop social media marketing campaigns for over 65 companies
- Interacting with customers and other stakeholders via the client's social media accounts
- Analyzing companies digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements
- Researching social media trends and informing management of changes that are relevant to the client's marketing activities 
- Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs 
- Design and implement social media strategy to align with business goals
- Managed and created Facebook Paid social ads for over 65+ clients
- Set specific objectives and report on ROI for Facebook paid social ads
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Collaborate with other teams, like marketing, SEO, PPC and Design teams to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications

RYNO Strategic Solutions, LLC

Social Media Manager

Skills: Social Media Measurement · Scheduling · Content Production · Facebook Marketing · Marketing Programs · Skilled Multi-tasker · Instagram Marketing · Facebook Ads · Social Trends · Media Strategy · Account Management · Relationship Development · Social Media Management · Teamwork · Social Media Advertising · Attention to Detail · Content Creation · Paid Social Media Advertising · Growth Marketing · Web Analytics · Reporting & Analysis

Social Media Markerter

•Advanced account management and coordination with the clients and internal agency team
•Provides brand direction to graphics dept and video team members when needed
•Creates social media and digital strategies for a variety of industries and be confident in presenting them
•Build online followings and an interactive community of fans and followers
•Provide daily interaction with client social media pages
•Create content for daily posting on all social media channels. Create, manage and show results for online contest and giveaways.
•Managing Facebook and LinkedIn Advertising platforms for business
•Track, analyze and report social campaign performance on a monthly basis using company reporting tools
•Use the budgets provided to help the paid media team execute online ad campaigns

Envida Social

Social Media Marketing Manager

Understand clients’ needs and objectives and work closely with them throughout campaigns
Manage communication with clients and clearly communicate client requests using tracking (workflow) software; carefully review/proof and confirm that changes were completed as requested
Building campaigns using Facebook ads, automation and email
Manage administrative and campaign tasks to ensure consistency of the production process and that deadlines and internal budgets are met on time
Work with Loud Rumor team and customers to define social media and digital advertising plans and objectives, ensure adherence to budget and that expectations are met
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per click.
Think creatively, meet and collaborate with clients to discuss and identify their goals and needs
Regularly communicate with Agency Fulfillment Manager to best service accounts
Assist other team members in daily tasks as requested
Work with the VP of Operations, CEO, creative and other staff to assist with the formulation of marketing strategies
Act as the link between the client and Loud Rumor by maintaining regular contact and ensuring effective communication flow
Handle budgets, manage campaign costs and communicate client invoice amounts to Agency Fulfillment Manager for billing purposes
Facilitate production schedules in conjunction with production team
Issuing of daily status reports, timelines and other reporting tools
Create and coordinate client reports and marketing plans
Monitor the effectiveness of campaigns via report measurement tools and offer creative solutions
Help with conducting research on prospective clients, industries and issues as needed

Loud Rumor

Account Manager/Social Media Marketer 

Monitor and proactively respond for U-Haul across several different platforms including Facebook, Twitter, YouTube, blogs, Pinterest etc. keeping in line with company best practices.
Through community outreach, participate and initiate dialogue with existing and future customers when appropriate in order to increase following and engagement.
Analyze content via social media for brand sentiment, relevance, influence and frequency
Monitor and record discussion trends in order to identify opportunities to provide a better product and service to our customer both online and offline.
Create regular content based on industry and company related events, news, reviews, etc.

U-Haul International, Inc

Social Media Support Specialist

The Carin Nguyen Team is an award winning real estate team serving the Arizona Valley. Ranked by the Wall Street Journal as #2 in the nation for home sales, our team can help you buy or sell a home in todays market. 

• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Assist in analyzing marketing data to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned

The Carin Nguyen Team

Marketing Specialist/ Buyers Agent

- Worked with social media specialists and community managers on every aspect of clients’ social media campaigns.
- Observed and contributed to strategy, content development/curation, QA, social media tool setup, community management, and reporting for diverse clients from across the nation.
	- Creativity and attention to detail in creating and proofing content
- Adaptability to work on a variety of tasks for clients from varied industries
- Worked well under the time constraints and prioritized between multiple tasks

G/O Digital

Social Media Associate

-	Assisted in the editorial team with production of new articles
-	Researched, fact checked, interviewed and copy edited articles
-	Brainstormed new ideas and topics to cover as well as pitched stories
-	Learned how to upload articles to the SheKnows site using the custom-built online content   management system (CMS)
-	Assisted the SheKnows Social Media team with social media campaign and prizing 
-	Responded to user e-mails in a timely, helpful manner 
-	Collaborated with the SheKnows Promotions team on new outreach opportunities
-	Worked with Google Analytics and worked on campaigns

Danielle Lichty