Danielle Gutierrez

Danielle Gutierrez, commonly known as #digitaldani, brings over 7 years of experience in the media and technology sector to her role at Spirit's O&O and partnered channels across various digital platforms.

In her position, Danielle collaborates with the creative development team, producers, editors, and talent to identify growth opportunities for audiences and revenue streams.

Outside of work, Danielle enjoys activities like knitting, training for marathons, and operating her fermentation station.

Danielle's specialties include audience building, partner management, business development, social video, SEO, data analysis, brand identity development, creative storytelling, digital rights, social media management, digital marketing, e-commerce, paid media, copywriting, and graphic design. She has experience in industries like comedy, health & wellbeing, music, reality TV, and wildlife.

Danielle holds a Master of Arts (M.A.) in Media, Communications, and Critical Practice from the University of the Arts London, and a Bachelor of Arts (B.A.) in Women's Studies and Popular Culture from Western University.

Her professional journey includes roles such as Head of Audience Development and Audience Development Manager at Spirit Studios, Channel Growth Consultant, and Audience Development Specialist at BroadbandTV (BBTV), as well as various social media and arts-related positions in organizations like ABMO Films, Women Inspiring Purpose and Passion, No 20 Arts, Penticton & District Community Resources Society, and CIBC.