Danielle Feroleto

Danielle Feroleto is the founder, owner, and president of Small Giants, a full-service marketing agency established in 2006.13 The firm specializes in serving the commercial real estate (CRE) and architecture, engineering, and construction (AEC) industries.14

Professional Background

Danielle's expertise in the CRE and AEC sectors stems from her diverse experience in commercial construction, including roles as an editor for construction publications and nearly a decade in marketing and business development for a large general contractor.1 Her company, Small Giants, has served over 300 clients, helping them achieve their goals and compete at a high level.1

Achievements and Recognition

In 2015, Danielle was named one of the "Most Influential Women in Commercial Real Estate".1 She has received several formal acknowledgments for her leadership, influence, community work, and thought leadership in the industry.1

Education and Teaching

Danielle holds a Master's degree in Mass Communication from Arizona State University (ASU).1 She pioneered the first marketing and business development course at ASU's Del E. Webb School of Construction in 2014 and has been teaching there for over 15 years as an associate faculty member.15

Expertise

Strategy and Coaching:: Danielle specializes in facilitating strategic plans, conducting client and trade partner perception studies, and leading project pursuits through competitive coaching and innovative persuasive approaches.1

Marketing Philosophy:: She emphasizes that marketing starts with strategy and is essentially "repackaged trust".2 Danielle advocates for multi-channel marketing plans and the importance of measurable digital marketing efforts.2

Personal

Danielle resides in Phoenix with her husband and daughter.1 Outside of her professional pursuits, she has interests in competitive running, swimming, and archery.1