Danielle Alvarez

Danielle Alvarez is the Founder and CEO of The Bonita Project, a PR and marketing agency focused on bridging the gap between general and multicultural markets.1 Here are some key details about her:

Background and Education

• Miami native with Peruvian-American heritage1
• Graduated from the University of Florida with a Bachelor's of Science in Public Relations and Business Administration
• Also holds an Associate degree in Mass Communications from Miami Dade College

Professional Experience

• Gained experience at a top PR company in New York City, managing product launches, events, and multicultural media relations for beauty and lifestyle brands
• Founded The Bonita Project in 201813
• Previously worked in event planning, public relations, and writing roles

The Bonita Project

Danielle founded The Bonita Project with the mission to change how fashion and beauty brands engage with the Latinx community.1 The agency:

• Represents clients like Alamar Cosmetics, Clinique, Botánika Beauty, and Stitch Lab1
• Focuses on bridging the gap between general and multicultural markets
• Offers services including media relations, influencer marketing, experiential events, and brand partnerships2

Personal Motivation

Danielle's motivation for starting The Bonita Project stems from her own experiences:

• She faced challenges fitting in due to her curly hair and flamboyant fashion1
• Her heritage often clashed with entry into powerful spaces in the industry1
• She wanted to create a brand that was different from what was already available in the market1

Danielle Alvarez is recognized as a "PR guru" who is not only highlighting members of the Latinx community but also offering an engaging, behind-the-scenes look at Latinas doing amazing work.2