Daniela Lobo

Daniela Lobo is a seasoned global marketing leader with over 25 years of experience in both B2C and B2B sectors.1 She currently holds the position of Global Digital Marketing and Customer Experience Director at Johnson & Johnson, a role she has been in since January 2020.1

Career Progression

Daniela's career journey showcases a steady progression in the marketing field:

Johnson & Johnson:

• Global Digital Marketing and Customer Experience Director (January 2020 - Present)
• Global Brand and Digital Marketing Director (October 2016 - December 2019)

Previous Roles:

• Digital Marketing Strategy Director at SapientNitro (2010 - September 2016)
• Various leadership positions at Nokia Inc. (2004 - 2010)
• Senior Product Manager at Eastman Kodak (April 2003 - June 2004)
• Associate Brand Manager at The Coca-Cola Company (1995 - 1997)

Education and Skills

Daniela holds an MBA from Northwestern University's Kellogg School of Management and a BA from the University of São Paulo.1 Her linguistic abilities are impressive, with full professional proficiency in English, Portuguese, and Spanish, as well as professional working proficiency in French.1

Areas of Expertise

Throughout her career, Daniela has demonstrated expertise in:

• Global marketing strategy
• Digital marketing and customer experience
• Brand management
• Product launches and innovation
• Cross-functional team leadership

Recent Interests

Daniela has shown a keen interest in sustainability and its intersection with marketing. She has participated in discussions about reshaping the future of marketing to prioritize people, planet, and profit.3 Additionally, she has expressed passion for the impact of creativity in healthcare and marketing for good.2

Daniela Lobo's extensive experience and global perspective make her a valuable asset in her current role at Johnson & Johnson, where she continues to drive digital marketing initiatives and enhance customer experiences on a global scale.