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Daniela Espinosa-Casillas
creator of a sustainable brand of handwoven textiles that supports Guatemalan women
Daniela Espinosa-Casillas is a multifaceted professional with a diverse background in the arts and marketing industries. She holds a Bachelor of Fine Arts (BFA) degree in Film/Video and Photographic Arts from Pratt Institute, as well as studied Sculpture at the prestigious Glasgow School of Art. With a passion for creativity and innovation, Daniela has taken on various roles throughout her career, showcasing her talents and expertise.
As the Founder and Creative Director of Cruda Studio, Daniela has demonstrated her entrepreneurial spirit and leadership skills. Her experience in founding and leading a creative agency highlights her ability to bring artistic vision to life and manage projects effectively. Prior to this role, she gained valuable insights working as the Online Manager at Carmina Shoemaker, where she honed her digital marketing skills and understanding of e-commerce strategies.
Daniela's career journey also includes roles in sales, marketing, and communication. During her time as the Director of Sales and Marketing at Dani NY, she showcased her ability to drive business growth and develop strategic partnerships. Her experience as an Account Executive at Nuance Industries, Inc. equipped her with valuable skills in client relations and project management.
In the realm of digital communication and branding, Daniela has proven her proficiency through various roles. From being a Social Media Manager to an Etsy Manager and Communications Manager at Trama Textiles, she has demonstrated her versatility and creativity in leveraging online platforms for brand promotion and engagement. Her experience spans across different industries, showcasing her adaptability and expertise in creating impactful digital marketing campaigns.
Outside of her marketing roles, Daniela has also been involved in education and design. As a Tutor at Knowledge Educational Enrichment and an Art Teacher at The Baldwin School, she has shared her passion for creativity and art with others, nurturing talent and inspiring the next generation of artists. Additionally, her experience as an Assistant Designer at Cactus Design and as a Backstock Associate at American Apparel has provided her with a well-rounded understanding of the design process and retail operations.