Daniel Reeves

Daniel Reeves is the founder, President, and CEO of Juniper Strategic Advisory, a consulting firm he established in May 2018.1 With a background in real estate, planning, and public affairs spanning over a decade, Reeves created Juniper Strategic Advisory to address the need for a more collaborative approach to project advocacy.12

Professional Background

Before founding Juniper Strategic Advisory, Reeves held a significant position as the Senior Vice President for Economic Development and Public Policy at the Downtown San Diego Partnership.13 In this role, he oversaw public policy efforts, managed economic development programs, and worked on resolving challenges related to parking, mobility, and talent retention in Downtown San Diego.1

Education and Expertise

Reeves holds advanced degrees from the University of San Diego, where he earned both an MBA and a Master of Science in Real Estate (MSRE) in 2012.1 His expertise includes:

• Creative problem-solving and compromise in project advocacy
• Public policy and economic development
• Real estate and urban planning
• Alternative financing mechanisms
• Community and government affairs

Current Roles and Responsibilities

As President and CEO of Juniper Strategic Advisory, Reeves focuses on:

• Bringing stakeholders together
• Identifying the nexus between private sector goals and community needs
• Ensuring client needs are met and expectations are exceeded
• Business development and operations12

Community Involvement

Reeves is actively involved in various community roles:

• Mayoral appointee on the City of San Diego Mobility Board
• Member of the Downtown Parking Management Group
• Board member of Lambda Alpha International – San Diego Chapter
• Board member of the Downtown San Diego Partnership
• Board member of San Diego Young Leaders
• Full Member of the Urban Land Institute, serving on their Sponsorships Committee1

Daniel Reeves' approach to strategic advisory emphasizes creative problem-solving, compromise, and expanding opportunities to benefit multiple stakeholders, moving away from a "win or lose" mentality in project advocacy.1