Daniel Rees

Daniel Rees is an accomplished entrepreneur and business leader with extensive experience in e-commerce and direct-to-consumer (DTC) brands. He is best known for co-founding and leading Ruroc, a company that manufactures high-performance helmets and protective gear for snow sports, cycling, and motorcycling.12

Career Highlights

Ruroc: Daniel co-founded Ruroc in 2011 and served as its CEO until March 2022, a period of about 10 years.1 Under his leadership, Ruroc experienced significant growth:

• Scaled the company from $0 to $50 million in annual recurring revenue (ARR)23
• Achieved a compound annual growth rate (CAGR) of 115%2
• Grew Ruroc into one of the fastest-growing brands in the UK2

WAU e-bikes: After leaving Ruroc, Daniel joined WAU e-bikes as CEO.2 WAU is a British-built and engineered electric bike brand that has shown significant year-on-year growth with a CAGR of 73% over two years in the UK.3

Entrepreneurial Background

Before Ruroc, Daniel founded and operated several other businesses:

• Booze Cruise: A late-night alcohol delivery service in Gloucester, UK (2009-2010)1
• Stranded UK: An event company organizing mystery coach bar crawls for university students (2008-2009)1

Achievements and Recognition

• Winner of the Transatlantic Growth Award Under-30 in March 20181
• Recognized for driving growth and innovation across the Atlantic in the SME sector1

Current Endeavors

As of 2024, Daniel Rees is involved in several ventures:

• Founder and CEO of Dobbie4
• Board Advisor for Studio Underd0g1
• High-Growth DTC and E-Commerce Consultant1

Daniel Rees is known for his commercial acumen, marketing expertise, and ability to build exceptional teams. He is also an advocate for mental health awareness.1