Daniel Nowak

Daniel Nowak is the co-founder and CEO of For Real! Foods, a Swedish food startup that he launched in 2020 along with his wife Kristin Nowak.12 Here are some key details about Daniel Nowak:

Professional Background

Daniel Nowak has experience in various industries, including:

• Food processing
• E-commerce
• Management consulting
• Startup investments4

He is described as a passionate health and nutrition enthusiast.4

For Real! Foods

Company Mission: For Real! Foods aims to improve world health through nutritious foods without grains and additives.3 The company was founded in response to the accelerating deterioration of public health and the prevalence of ultra-processed foods in the food industry.1

Product Innovation: Their first product is a unique frozen pizza with bases made from:

• Locally grown Swedish cabbage
• Swedish chicken1

These pizzas are designed to be healthier alternatives, being:

• Gluten-free
• Low carb
• High in fiber and protein1

Business Growth

Since its launch in 2020, For Real! Foods has experienced rapid growth:

• Within a year, the company raised 9 million SEK (approximately 850,000 EUR) from several prominent investors12
• Their products are available in over 200 grocery stores in Sweden, including major chains like COOP, ICA, and Hemköp1
• The company is expanding geographically within Sweden and other Nordic countries1

Daniel Nowak, along with his co-founder Kristin, continues to lead the company's growth and innovation, with plans to launch new products and scale up production to meet increasing demand.2