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    Daniel Morris

    AI Strategy Consultant | Former HBO Max, DirecTV NOW, Capital One, Ticketmaster, E&Y, IBM, UCLA, Georgetown

    Professional Background

    Daniel Morris is a highly respected Data and Measurement Leader, boasting over 15 years of extensive expertise in analytics, business intelligence (BI), and data products. His unique skill set allows him to transform complex data into actionable insights, enabling companies to establish executive-grade Key Performance Indicators (KPIs) and embrace a unified source of truth. Daniel's commitment to excellence has been evident throughout his career, where he has spearheaded numerous initiatives that have streamlined operations and greatly enhanced decision-making processes.

    Throughout his career, Daniel has demonstrated a remarkable ability to design and implement effective analytic frameworks that optimize business performance. One of his significant achievements includes his tenure at HBO Max, where he successfully rebuilt the subscription analytics single source of truth (SSoT). This initiative not only reduced variance from ±20% to an impressive ±1% but also supported a staggering 10-fold growth in subscribers across regions including the US, LATAM, and EMEA, while maintaining a 98% daily Service Level Agreement (SLA).

    Furthermore, at Care.com, Daniel played a pivotal role in defining approximately 20 KPIs across five different functions, leading to the creation of a well-organized Weekly Business Review (WBR). His innovative approach cut the data-ticket backlog by nearly 70% within a mere four weeks, exemplifying his capacity to deliver results swiftly and efficiently.

    In addition to his work with major corporations, Daniel co-founded Morris & McDaniel, where he launched 26 new SKU products, generating approximately $150,000 in revenue within the first year, while maintaining a refund rate below 3%. Under his guidance, monthly store sales surged from around $400 to over $3,000, reflecting his deep understanding of consumer behavior and market trends.

    His contributions to the entertainment and ticketing industries include his role at Ticketmaster, where he developed pricing models that led to the green-lighting of TM+ resale. This innovation resulted in approximately $30 million in revenue within six months and projected revenues of around $3 billion over three years.

    Eager to establish or enhance KPI frameworks, build WBRs, and develop self-serve data products, Daniel is passionate about driving data-driven decision-making and fostering robust analytics teams. He has held significant positions such as Head of Analytics, Head of Data Product, and VP of Analytics Operations.

    Education and Achievements

    Daniel's academic background is as impressive as his professional experience. He earned a Master of Business Administration (MBA) in Business Administration and Management at the prestigious UCLA Anderson School of Management, where he honed his strategic thinking and leadership skills. He also holds a Bachelor of Arts degree in English and Economics from Georgetown University, providing him with a strong foundation in analytical reasoning and effective communication.

    Daniel’s academic pursuits, alongside his exceptional career achievements, showcase his dedication to lifelong learning and professional development. His diverse educational background enables him to approach data challenges with a holistic viewpoint, balancing technical analytics with strategic business acumen.

    Key Achievements

    You've likely realized by now that Daniel Morris is not just an analytics professional; he is a powerhouse of innovation and insight in the data landscape. His numerous achievements tell a compelling story of success:

    • At HBO Max, revamped subscription analytics resulted in cutting variance from ±20% down to ±1%, while simultaneously supporting an impressive 10x subscriber growth across multiple regions.
    • At Care.com, he identified and defined approximately 20 KPIs across five functions which led to the creation of a structured WBR and a remarkable reduction in data-ticket backlog by about 70% within four weeks.
    • With Morris & McDaniel, he launched 26 SKUs, resulting in nearly $150K revenue in just 12 months, with monthly sales increasing from ~$400 to ~$3,000.
    • His strategic development of pricing models at Ticketmaster led to approximately $30 million in gross sales revenue in just six months, contributing to an astonishing projected $3 billion in total revenue over three years.

    Through these various roles, Daniel has exemplified leadership, innovation, and a results-driven mentality that has propelled each company towards its data and analytics goals. His passion for building robust analytics teams and frameworks underscores his commitment to elevating organizational performance through data-driven strategies.

    Highlights

    Jul 12 · The Globe and Mail
    The Globe and Mail - The Globe and Mail
    The Globe and Mail - The Globe and Mail
    Jan 23 · The Motley Fool
    Telefonaktiebolaget Lm Ericsson (publ) (ERIC) Q4 2023 Earnings Call Transcript - The Motley Fool
    Telefonaktiebolaget Lm Ericsson (publ) (ERIC) Q4 2023 Earnings Call Transcript - The Motley Fool

    Related Questions

    How did Daniel Morris transform subscription analytics at HBO Max to support significant subscriber growth?
    What strategies did Daniel employ at Care.com to define KPIs and reduce data ticket backlog?
    In what ways did Daniel's work with Morris & McDaniel contribute to its rapid revenue growth?
    What insights can be gained from Daniel Morris's experience with pricing models at Ticketmaster?
    How does Daniel Morris approach the hiring and shaping of analytics teams across various organizations?
    Daniel Morris
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    Location

    United States