Liberty University

Manager of Marketing Technology  -  Strategist

Orlando, Florida, United States

Leads a team responsible for supporting and enabling the rest of the marketing organization through technology solutions.Educates Senior Leadership on the use of technology to reach our consumers and patients.Understands the technology landscape and user trends and be willing and able to make forward-thinking recommendations.Understands brand objectives and target audiences and architect, design and build solutions to meet those audience’s’ needs with the right message, at the right time and with an optimized experience.Be proactive; looks for opportunities to independently add value and create opportunities.Maintains organization; ability to simultaneously manage a range of ongoing projects and one-off requests.Possesses professional presence & communication – able to command an audience and clearly articulate a point of view.Works collaboratively and with ease across various teams and levels across the organization.Manages various human resources functions including hiring, work assignments, coaching plans, and performance counseling.Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards.Provides thought leadership to Orlando Health and Partners.Assists in the development of Marketing Strategies & Programs.Develops strategies and processes for collecting and implementing data to create targeted, ROI-driven marketing solutions.

Orlando Health

Manager of Marketing Technology

Assumes total ownership of the strategy accounts department, including its personnel and the daily operations and functions Interacts with sales managers to ensure marketing strategy resourcing is executed and assigned correctly Manage marketing department workload/balance and skill set appropriation on all projects Research, author and/or assist in the production of all marketing department proposals, pitches & RFPs. Handles the recruitment, hiring, buildout, and training of marketing staff Conduct research to assist the creation and management of marketing strategies for clients Lead analytics efforts to assess all marketing initiativesEvaluate all marketing campaigns and report on performance and findingsOversee, Monitor, and Manage clients’ media budgets Continually review clients’ campaign tactics and KPIs to find optimization opportunities to drive better results Ownership of the marketing department’s profitability on client work, media spends, and resources Oversee and review all reporting for clients to ensure accuracy Continually find new profitable opportunities for clients to succeed Keeping up with trends and the landscape of marketing and data analyticsUnderstand, enforce, and refine current processes to increase team efficiency Provide weekly updates to the integrator, and monthly/quarterly reviews with the leadership teamIncrease market penetration through targeted media initiatives for the tourism/hospitality clientsProvide weekly updates to the integrator, and monthly/quarterly reviews with the leadership teamOwner of all digital service lines: Influencer  Marketing, Google Ads (PPC), Programmatic, Social Media, Email Marketing, CRM Integration, and Out-Of-Home and Over-The-Top Media.

321 the Agency

Director of Marketing & Strategy

Build owner engagement and retention strategiesOptimize marketing strategy consumer lifecycles integrating with the CRMAnalytics oversight for all media, spanning various media/distribution channels and with an eye toward the overall goals Direct management of team members (career development, mentorship) Development of measurement strategies that ladder up to business objectives and also reflect nuances in channel metricsAbility to create and maintain reports for team members, based on inputs from directly-managed data sources as well as inputs from 3rd party platforms Stays up-to-date on current campaign performance and is the go-to person for overall performance notes and insights Manages communication with analytics clients and partner agencies Participation in cross-office learning and thought leadership Work directly with the CDO to identify growth opportunities and ways to improve performanceAnalyze and make decisions based on segmented data, performance, forecasting and budgets that will provide business intelligence to make quantifiable adjustments for success.

Westgate

Senior Marketing Strategist

Performs more complex quantitative and qualitative analysis for business processes and/or projects.Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk. Responsible for own work and contributing to team, department and/or business results.identifying opportunities to enhance the effectiveness of business processes. providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution. participating in setting department operating plans. achieving results against budget within scope of responsibility. Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge. Manages medium to large requests as well as incidents. Owns the scope of work to ensure all work can be delivered, on-time and on-budget. Oversees team members and delegates tasks inclusive of related resource management responsibilities. Participates in testing from development through user acceptance for all Web releases. Ensures quality assurance standards meet the highest levels before signing off.

Lightmaker

Sr. Digital Producer / Account Manager

Collaborate, manage and ideate with external and internal teams to develop and activate brand strategies & Innovations leveraging insightful research and social analytics Analyze complex digital analytics, as well as other on- and offline data and business information to develop and catalyze marketing strategies & innovation Provide strategic direction that demonstrates a measurable impact on business. Write actionable, digital business-focused strategies having applied creative thinking and deep commercial expertise Conduct customer segmentation modeling and analysis to drive decisions. Propose KPIs to brands to help define digital channel goals, key drivers and performance metrics

SPARK

Digital Strategist

The Marketing Coordinator is the liaison for the clients and the marketing department.  The Marketing Coordinator manages the designers and copywriters to create marketing campaigns for the client.•	Manage and grow primary accounts•	Create and execute marketing campaigns•	Act as marketing consultant for all clients•	Project management•	Lead creative meetings for clients•	Create/manage social media outlets and analyze traffic•	Organize/Schedule timeline of all campaigns

Daniel Melick