Daniel Mackie

Daniel Mackie is a hands-on manager and full-stack developer with a strong background in retail, business intelligence, transformation, and analytics.

His expertise includes data strategy, data management & governance, data architecture, customer relationship management (CRM), segmentation, digital marketing, e-commerce, and big data technologies like Hadoop, Spark, Hive, and more.

On the development side, Daniel has experience in various technologies encompassing back end (such as Postrgres, Lucene), middle (Hibernate, Spring Boot, Cache layer), and front end (React.js, Redux, ES6, Bootstrap). He is well-versed in source control using GIT, build automation with MAVEN, and programming languages like Java, Scala, Python, R, and more.

Daniel Mackie holds a Bachelor of Commerce with Honors in Information Systems from the University of Auckland.

He has held key positions such as Head of Analytics and Insights at Serai, Senior Manager roles at LVMH (DFS Group Limited), Analytics Team Lead at Asia Miles, and various business intelligence roles at renowned organizations like Dairy Farm Group, Chanel, and Hewlett Packard Enterprise.

Daniel also has experience in academia, having tutored in Information Systems and Decision Support Systems at The University of Auckland.