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Daniel Lourenço
Dynamic Brand Executive
Daniel Lourenço is the Founder and CEO of Ghost® Lifestyle, a prominent sports nutrition and lifestyle brand.35 As a successful entrepreneur, Lourenço co-founded Ghost with the vision of creating the world's first lifestyle sports nutrition brand, emphasizing authenticity at its core.7
Career and Leadership
Lourenço is known for his exceptional leadership skills and diverse talents.1 As the CEO of Ghost, he has been instrumental in the company's growth and success in the sports nutrition industry. His entrepreneurial journey has inspired many, positioning him as a role model for the next generation of business leaders.5
Company Overview
Ghost® Lifestyle, under Lourenço's leadership, has become renowned for its innovative approach to sports nutrition. The company offers a range of products, including the popular Ghost Legend pre-workout supplement and Ghost energy drinks.24
Personal Approach
Lourenço's commitment to wellness extends beyond his professional life. He maintains a rigorous daily routine, which includes:
- Sleeping with blinds open to wake up naturally
- Spending approximately 11 hours at the office
- Prioritizing health and fitness in his personal life4
Social Media Presence
Daniel Lourenço is active on social media platforms:
Through these channels, Lourenço often shares updates about Ghost products and engages with the brand's community.
Location
While Ghost® Lifestyle is based in Chicago, Illinois6, Lourenço himself is currently located in Las Vegas, Nevada.8