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Daniel Ljuslinder
Head of Customer Intelligence - COS
Professional Background
Daniel Ljuslinder is a seasoned expert in marketing and market analysis, who has dedicated his career to understanding the consumer perspective and enhancing customer experiences. With a significant tenure at prominent organizations like H&M and COS, Daniel has garnered a wealth of knowledge in customer intelligence, business strategy, and data-driven marketing.
In his current role as Head of Customer Intelligence at COS, Daniel plays a crucial role in leveraging data to shape customer-centric strategies that help the company better understand their market and meet the ever-evolving needs of their customers. His previous positions at H&M, including Head of Customer & Business Intelligence, have been marked by his ability to innovate and implement effective strategies that focus on personalization and customer relevance—key components in today's competitive landscape.
Throughout his career, Daniel has emphasized the importance of the customer journey, advocating for seamless, easy, and enriching experiences that contribute to improved classic business metrics such as sales, retention rates, and Net Promoter Scores. His strong belief that understanding customer behavior and maintaining a customer-focused perspective is vital for success in a global marketplace sets him apart as a leader in the field.
Education and Achievements
Daniel Ljuslinder has an impressive academic background, having earned his Master of Science in Marketing and Market Analysis from the prestigious Stockholm School of Economics. This education has equipped him with the essential skills and theoretical knowledge necessary for analyzing market trends and consumer behavior effectively. Additionally, he has pursued studies at the University of Economics in Prague, further broadening his expertise in international market dynamics.
Notable Positions
Over the years, Daniel has held various influential roles that have shaped his comprehensive understanding of marketing and customer insights. His journey began as an Analyst at MindShare, where he honed his analytical skills, which later paved the way for his development into more senior positions at H&M. As both Senior Analyst and Market Analyst at H&M, Daniel was responsible for critical market analysis that informed strategic decisions company-wide. His role as Business Developer - New Business involved generating innovative business opportunities, which showcased his ability to foresee market shifts and customer needs.
His leadership as Head of Customer & Business Intelligence at H&M enabled him to introduce data-centric initiatives that focused on enhancing customer engagement and satisfaction. This invaluable experience has led him to his current position at COS, where he continues to lead customer intelligence efforts, ensuring that the customer remains at the heart of every business decision.
Achievements
Daniel's career is filled with remarkable achievements that reflect his dedication to improving customer experiences. By focusing on the psychological appeal of communication with customers, he has demonstrated that understanding consumer behavior is key to driving business success. His efforts in streamlining the customer journey have resulted in improved metrics that are critical for any business, including higher sales figures and retention rates.
In addition to his professional accomplishments, Daniel is a strong advocate for the importance of staying relevant in a customer's world. He believes that fostering relationships and communication with customers will not only lead to business growth but also establish a loyal customer base that feels valued and understood. His insights into customer intelligence have led to actionable strategies that have benefited the organizations he has worked with, positioning them to handle the demands of an increasingly competitive global market effectively.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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