Daniel Lewis

Daniel Lewis is the Vice President of Marketing Science at Critical Mass, a digital experience design agency. He has a robust background in marketing science and analytics, having held various leadership roles across different organizations, including MRM//McCann and enFocus MVF.

Educational Background

• Master's Degree: Entrepreneurial Studies from the University of Notre Dame.
• Bachelor's Degree: Mathematics from Saint Michael's College.

Professional Experience

• Critical Mass:
  • Currently serves as VP of Marketing Science (2023 - Present).
  • Previously held the position of Marketing Science Group Director (2021 - 2023) and Marketing Science Director (2019 - 2021).
• MRM//McCann:
  • VP and Director of Global Analytics (2018).
  • Director, Global Data Analytics (2015 - 2018).
• enFocus MVF:
  • Director of Strategic Advancement (2012 - 2015).
• Other roles include Digital Manager at the ESTEEM Graduate Program and Lead Data Analyst at AttentionUSA.

Skills and Certifications

Daniel is recognized for his expertise in data strategy, digital management, and data analysis. He holds certifications such as Project Management Professional (PMP) and has been involved in various projects that emphasize data-driven decision-making and analytics.

Personal Attributes

He is described as "passionate about data" and has over a decade of experience in leveraging data to drive business success. His diverse skill set includes digital marketing, management, and strategic communications, making him a valuable asset in the field of marketing science.123