Rudbecksgymnasiet

CRM & Marketing Automation Specialist

Skills: Customer Insight · Marknadsföring av bonusprogram · Logi · Lanseringsstrategi · Lead-generering · Ampscript

eBerry by Strawberry

Marketing Automation Lead

Responsible for all Martech efforts and developments for all brands and markets. In my role I've redesigned the whole data model, tables, architecture, integrations, implementation and rewritten every single line of code. Enabling true 1:1 real time personalization and communication. I also developed a CMS directly integrated with Marketing Cloud so that all the hotels and brands are able to create personalized and segmented content without ever logging in to Marketing cloud and or have seen a single line of code. In short, solving one of Martechs biggest bottle necks. The need for specialists. 

All of this has established a robust infrastructure that will empower us to innovate, scale and adapt swiftly. As it also enables us to increase both conversion and relevance.

Marketing Automation Developer

Skills: Customer Insight · E-postmarknadsföring · Salesforce Marketing Cloud · Customer Journeys · Analytical Skills · Intressentstyrning · Content Management · Kommunikation · Marketing Automation · Kundkommunikation · Agile Project Management · Customer Engagement · Business Strategy · SQL · Customer Data · Project Leadership · Budgetering · Marketing Communications · Strategiskt tänkande · A/B Testing · Kundrelationer · Strategisk kommunikation · Kunderfarenhet · Kommunikationsplanering · Ampscript

Betsson Group

Solely responsible for all marketing automation development. We went from static “personalized” templates to fully dynamic och individual generated communication. An endeavor that skyrocketed our conversion rate and relevance. 

Product Recommendations
Real time integration against e-com, to fetch and display uniquely tailored product recommendations with both recommended hardware and subscription for each individual customer on the point of send.

Online personalization
Developed a personalization solution to be used on any website and mobile application by utilizing Marketing Cloud as an online personalization engine.

Unified real time reporting
By combining data from DataViews, custom updated DataExtensions (upon send) with master data from other applications, we are able to create a real time reporting of the full customer life cycle, regardless of channel, content or sales channel. This type of reporting also gives us a better understanding of what behavior and content that leads up to a specific action. And how to avoid certain unwanted actions. It also gives us a more solid foundation to fully leverage more data points when developing logics for individual real time personalization. All without ever utilizing the built in Einstein features. 

Contextual aware contentblocks
Since emails are being populated with personalized content on the fly for each subscriber, there’s also a need to create a solution for context aware blocks. Both in regards to content, design but also in regards of priority. What content should be above the fold, what order shall communication be display in and also, what content will most likely generate in the desired action. By making content blocks contextual and individual aware, all of this is made upon send. Even generating the alternating columns and mobile stacking is fully dynamic. No more tedious coding and litmus testing. All needed is either drag or drop, or one line of code.

3 Sverige

Responsible for all content in our marketing automation efforts. This includes both hands on development, logic and design. For all and any channels. 

Working with;
SSJS, AMP-Script, SQL, HTML, CSS, Google Data Studio, Sales Force Marketing Cloud, Adobe CS, API-Integrations, Data modeling, Dynamic content generation.

Senior Marketing Automation Content Specialist 

Responsible for development, project management and ux-design. I also manage Microsoft Dynamics CRM, SharePoint online, SAP Integrations, Okta SSO and business intelligence.  

In my role I’m one of the architects of a tool developed for monetization of digital rights. I'm also responsible for all integrations in relations to SAP, Dynamics, Sharepoint and other tools, in close collaboration with RTL Group IT and other stakeholders.

United Screens

IT Project Manager & System administrator

Responsible for all development, design and business development.
We help clients with all design regarding UX, UI but also prints like ads, business cards and leaflets. I've designed and built sites like Sthlmfood.com and Winetable.se. 

Further more i was responsible for digital development, foremost with the CMS Wordpress as a backend. Everyting else was custom made for the specific needs of the client. 

I also assist companies with planning and optimizations of marketing plans, ROI, analytics, marketing automation and execution of the plan accordingly.  

I've worked with tools/apps like:
Sketch, InVision, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD, Wordpress, PHP, SQL, Google Analytics, AWS and Ubuntu.

UNITED INHOUSE AGENCY

Chief Business Development Officer

Programmatic ads manager. Held the responsibilities for implementing mediation, exchange bidding, setting up DSP's and optimized the programmatic revenues. Revenues that increased with 816%. I also worked closely together with Google inorder order to implement AFSh. This also resulted in UX designs for all new ad placements in relations to the application and site. 


I've worked with tools/apps like:
Google Analytics, Google Ads Manager, Rubicon, Sketch, InVision, Adobe Illustrator, Adobe XD, Adobe Photoshop

PayPal

Programmatic Ads Manager - Tradera (interim)

Responsible for all Swedish marketing efforts. This included all marketing related tasks like planning, budget, booking, influencer marketing, marketing automation, push-notifications, strategic analysis and so on. I was also responsible for the design and copy of the campaigns as well as our social media accounts.

I worked in tools/apps like:
MixPanel, Funnel.io, Branch.io, MailChimp.com, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Google Analytics

Urb-it

Digital marketing specialist

Responsible for the regional marketing of Volvo, Renault and Dacia. This included local specific campaigns as well as country specific. My role included all from planning to execute as well as analysis of all campaigns in regards of specific KPI's. This was also done in collaboration with said company country marketing manager. 

I've used tools/apps like:
Google Analytics, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, MS Office, Visma,

Volvo Car Retail

Brand Marketing Manager

Work with mid to major clients. Both direct and media agencies. I also developed new products and was product owner for the financial section in Dagens Nyheter. Products initiated by me was for example DN Mat & Vin.

Dagens Nyheter

Key Account manager

Account manager and sales manager for DN Lördag. I increased the revenue for my clients with approx 290% and was also one of the only sales person that increased the overall net revenue in relations to previous years.

Account Manager, projektansvarig säljare samt ansvarig för DN Lördag, guider

Founded Massive Marketing. A agency specialized in retail marketing and retail marketing tools. I developed the SaaS tool myDeals. Which was a online tool for retailers to handle and optimize campaigns in realtime both global and regional. myDeals handled online and offline campaigns and was used by over 200 major chainstores and commercial property owners. 

We also helped clients with prints, ads, campaigns, optimizations, event marketing and other activations in order to increase the clients volume and turnover. 

We worked with clients like Royal Bank of Scotland, Citycon, KF Fastigheter, Atrium Ljungberg, Unibail Rodamco, Stadium, H&M, Mc Donalds, RnB, The PhoneHouse, MediaMarkt, ICA, Coop, El-giganten and lots of more.

Massive Marketing Stockholm

Founder

Jag arbetade som försäljningschef och affärsutvecklare med ansvar för två säljare.
I min roll som försäljningschef ökade jag snabbt intäkterna med 63% genom att få befintliga kunder att öka sina investeringar men också genom att få prospectkunder att bli A- och B-Kunder. Vidare utvecklade jag bolagets digitala erbjudande med mobilapplikation, mobilhemsida samt facebook koppling för att möta marknadens behov av digital integration samtidigt som jag även utförde grafisk produktion åt bolagets uppdragsgivare.

Köpguiden

Jag började min karriär på LRF Media som storkundssäljare med huvudansvar för magasinet Lantliv. Under min tid som storkundssäljare ökade jag snabbt bolagets intäkter på magasinet och levererade rekordresultat på både mina konton och för magasinet. Vidare kom jag att ansvara för bolagets digitala försäljning genom att jag själv tog fram konceptet för LRF Medias digitala plattform. Jag utbildade även kollegor i Orvesto (sesame), RAM samt AdSales samtidigt som jag var ansvarig för magasinet Gods & Gårdar. I min roll tog jag fram kampanjer och säljmaterial för både print och digitalt. Utöver detta var jag även med och startade upp det CRM system, AdBase (från Atex AB) där felsökning, kravställning samt utvärdering ingick.

LRF Media AB

Key Account manager & Digital revenue manager

Har varit med och produkt- samt affärsutvecklat Köpguidens erbjudande mot kund. Även dragit upp strategiska riktlinjer för verksamheten vilket innefattade samarbeten med handelsplatser samt paketförsäljning. Efter 2005 skedde detta helt på fritiden för att hjälpa VD.

Daniel Johansson