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Daniel Jackson
Author, Strategist, Investor
Daniel Jackson is a prominent figure in the music and advertising industries, currently serving as the Chief Executive Officer at Cord Worldwide, a music agency based in London, United Kingdom.12 Here's an overview of his career and accomplishments:
Career Background
Daniel Jackson began his professional journey in media planning, working with notable companies such as Aegis Group and Publicis Groupe. During his time at Publicis, he worked on the Renault account, where he pioneered a data-driven approach to music selection for advertising.1
Sonic Branding Pioneer
In 1999, Jackson founded Sonicbrand UK, which is recognized as the world's first sonic branding agency.1 His work in this field was groundbreaking:
- He authored "An Introduction to Sonic Branding" in 2003, the first book on the subject.1
- This publication set the blueprint for an industry that has since been adopted globally, revolutionizing the relationship between brands and music.1
Cord Worldwide
In 2009, Daniel joined Cutting Edge Group and subsequently founded Cord Worldwide.1 Under his leadership, Cord has achieved significant milestones:
- Established partnerships with major advertising agencies like McCann and JWT.1
- Became the Music Agency of Record for Nestle's flagship brand, NESCAFÉ.1
- Grew to bill well over £30 million in 10 years and paid around £17 million in staff wages and bonuses.3
Expertise and Recognition
Daniel Jackson is widely regarded as a visionary in connecting music and technology to business.2 His expertise extends to:
- Music licensing and composition at scale.3
- Developing high-impact music strategies to enhance brand experiences.
- Co-authoring "Hit Brands: How Music Builds Value for the World's Smartest Brands".4
Recent Developments
In April 2020, Daniel announced his departure from Cord Worldwide after a decade of leadership.3 During his tenure, the company experienced significant growth, opened international offices, and was eventually sold to Keywords Studios plc in 2018.3
Daniel Jackson's career demonstrates a deep understanding of the power of music in branding and advertising, and his work has significantly influenced how brands approach sonic identity in their marketing strategies.
