Daniel Jack

Daniel Jack is the co-founder of Jack's Alt-Stays, an innovative self-catering accommodation business located in Millport, Isle of Cumbrae, Scotland.1 He started the company with his cousin, Adam Jack, driven by their shared passion for adventure, unique experiences, and environmental consciousness.2

Jack's Alt-Stays offers five uniquely themed cabins, including three for couples and two for families, each equipped with its own wood-fired hot tub.1 The business aims to provide a one-of-a-kind accommodation experience for travelers in Scotland, moving beyond traditional glamping to create unforgettable stays.1

Daniel is described as the "numbers and data geek" of the duo, with expertise in creating targeted paid ads on social media.1 He plays a crucial role in the company's marketing efforts, which have been notably successful, with 60% of their bookings coming from organic content on TikTok alone.1

The cousins have built a significant online presence, with a combined following of 70,000 across their social media channels.1 They focus on creating high-quality video and image content that showcases their story, the unique cabin experience, and behind-the-scenes glimpses of running their business.1

Daniel and Adam launched Jack's Alt-Stays during the challenging times of the COVID-19 pandemic, using the delays to perfect their cabin concept and build anticipation through a "Cabin Build Journey" series on YouTube.1 Their efforts paid off, as they quickly reached full capacity during peak seasons after opening in late 2022.1

As co-founders, Daniel and Adam are constantly looking to improve and expand their business. They have plans to add three more units in Millport and aspire to open new sites across Scotland in the future.1