Daniel Himsworth is a retail PR expert with over a decade of experience in the field. Himsworth's background includes time spent in various roles at Marks and Spencer, including Corporate PR Manager, Digital & Data Partnerships Lead, and Founders Factory Lead. He's also worked in senior PR positions at Woolworths plc and Volkswagen UK. Himsworth studied Public Relations at Bournemouth University and now boasts specialties in retail, retail tech, media relations, brand PR strategy, crisis and issues management, and corporate communications.