Daniel Hetherington

Daniel Hetherington is a Search Engineering Program Manager with a strong background in online software development, OKR / milestone planning, sprint planning, and product launches, with a focus on driving key performance metrics.

He has supported the product development of machine learning video classifiers in various Product Areas within YouTube, including Search & Discovery, Trust & Safety, and Ads monetization.

Daniel is experienced in video performance analysis and in developing tools to explain the workings of the YouTube algorithm. He has been involved in determining go-to-market strategies for Alternative Monetization and Live content creation products at YouTube.

With a problem-solving mindset and strong analytical skills, Daniel excels in simplifying complexities and finding effective solutions.

He holds a M.Sc. in Electronic Commerce with First-class honors from Dublin City University and a B.Sc. in Retail and Services Management with First-class honors from Dublin Institute of Technology.

Daniel has held various key roles in prestigious organizations, including Program Manager at Google, Product Specialist for Machine Learning Video Classifiers at YouTube, Global Product Lead for Brand Solutions SMB at Google, Program Operations for Brand Solutions SMB at Google, Sales Account Manager for Small Business Sales at Google, and Client Services Associate in Ad Operations at Google.

His professional journey also includes experience as a Teaching Assistant for Management & Information Systems at Dublin City University and an Intern in Finance & Investment at Bank of Ireland.