Daniel Harmon

Daniel Harmon is a prominent figure in the advertising industry, known for his creative contributions and leadership roles. He is currently an Adviser, Creative Consultant, and Co-founder at Harmon Brothers, a creative agency based in Provo, Utah, where he has been involved since December 2021. In this role, he provides high-level strategic advice and creative feedback on various advertising campaigns.1

Career Highlights

• Chief Creative Officer (2017-2021): Before his current position, Harmon served as the Chief Creative Officer at Harmon Brothers, where he led the creative direction for several viral ad campaigns that collectively garnered over 2 billion views and generated more than $500 million in sales.1

• Creative Director (2014-2017): He directed notable advertisements such as the viral "Squatty Potty" campaign, which was described as "The Greatest Viral Ad in Internet History" by BoingBoing.net, and the "Purple Mattress" campaign, both of which achieved hundreds of millions of views.1

• Co-founder of VidAngel: Harmon was also a co-founder of VidAngel, a streaming service that allows users to filter content according to their preferences, which he worked on from 2013 to 2018.1

Skills and Expertise

Harmon specializes in storytelling, humor, and structured video production aimed at driving sales through engaging social media content. His work emphasizes creativity in advertising strategies that resonate with audiences and achieve significant commercial results.1

Overall, Daniel Harmon has established himself as a key player in the realm of digital advertising, leveraging his creative talents to influence modern marketing practices.