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Daniel Fong
CMO ,CEO ， Scent Strategy, Marketing Specialist and Founder at Skywork Design Ltd & Skywork International
Daniel Fong is a highly experienced professional in sales, marketing, advertising, promotion, and business development, with over 22 years of expertise in creative development, account supervision, new client development, and enhancing customer experience and sales.
His specialization includes brand building, CI execution, CRM strategy, scent marketing, and scent strategy. He excels in developing and negotiating joint-promotions, marketing mix, business development, event and project execution, as well as above and below the line advertising and promotion.
Daniel Fong currently serves as the CEO and Chief Marketing Officer at Skywork Design Limited, a company focused on experiential scent marketing and advertising. He has garnered media attention from various outlets due to the innovative approach that Skywork brings to the market.
Before leading Skywork, Daniel accumulated over thirty years of experience in the advertising and marketing industry. He held positions such as Creative and Client Director at international advertising agencies and later founded his own marketing consultancy and production company, catering to local and international brands across various media channels.
Passionate about scent and experiential marketing, Daniel has been invited as a keynote speaker and advisor to numerous seminars and institutions, having presented over 90 times. His speaking engagements cover diverse organizations such as Hongkong Post, Hong Kong Trade Development Council, Intellectual Property Department, Industrial and Trade Department, Productivity Council, Hong Kong Industrial Association, Hong Kong Institute of Marketing, Hong Kong Marketers Association, among others.
Daniel's educational background includes studying Professional Diploma in Marketing Management at HKMA and Social Work at Hong Kong Polytechnic.
In the sports arena, Daniel established the SKYWORK Basketball Team and held roles as the Development Director at Cheer Association and a member of the Promotion Department at the Hong Kong Basketball Association.
