Daniel Cherry III

Daniel Cherry is a well-known figure in the sports and entertainment marketing industry. He brings to the table extensive experience in digital content creation, creative storytelling, brand strategy, consumer research, and P&L management. Cherry is currently serving as global Sr. Vice President and General Manager at adidas, working in the Originals, Basketball, & Partnerships group. Previously, he held high-profile roles such as SVP, General Manager for DC Comics, CMO of Activision Blizzard Esports, Chief Marketing & Innovation Officer for New Jersey Devils & Prudential Center arena, SVP of Marketing and VP of Consumer Planning & Research at DIAGEO N.A, and Chief Marketing Officer of the legendary soccer club The New York Cosmos. Cherry has also worked with global brands such as Nike, ESPN, Converse, Umbro, Cole Haan, Budweiser, Motorola, Red Bull, and Toyota Scion. He has co-owned Frank151 Magazine and malbon Brothers Farms (mBF), the advertising and brand consulting division of Frank151 Media Group.

Cherry has been recognized and appreciated for his work and collaborative efforts in different organizations. As a graduate of the University of Pennsylvania, he always had an eye for creativity and innovation. Daniel is a proud father of two daughters and likes to keep himself rooted in his familial and professional responsibilities.