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Daniel Cherry
SVP, General Manager at adidas
Daniel Cherry III, also known as "DC," is currently the Senior Vice President (SVP) and General Manager at adidas, where he leads the adidas Originals division.2 He joined adidas in this role in January 2022.2
Cherry has an extensive background in marketing and brand management, with experience across various industries. Prior to his position at adidas, he held several notable roles:
- SVP and General Manager at DC Comics (September 2020 - January 2022)2
- Chief Marketing Officer at Activision Blizzard Esports (March 2018 - August 2020)2
- Chief Marketing & Innovation Officer at Harris Blitzer Sports & Entertainment (August 2015 - January 2018)2
- SVP of Marketing North America at Diageo (July 2014 - April 2015)2
Throughout his career, Cherry has demonstrated expertise in brand strategy, consumer insights, and cultural marketing. He has been recognized for his ability to understand and leverage cultural shifts to drive brand success.1
In addition to his corporate roles, Cherry is involved in mentorship initiatives. He serves on the Board of Mentors for Monday Night Mentorship, a network aimed at accelerating the careers of marketers of color.2
Cherry's approach to marketing emphasizes the importance of understanding company psychology, creating successful partnerships, and staying relevant in culture and business.1 His experience spans various industries, including sports, entertainment, and consumer goods, making him a versatile and accomplished marketing executive.2
