Daniel Carlsson

Executive Creative Director

Daniel Carlsson is the Executive Creative Director at ATTN:, a position he has held since 2023. With over 20 years of experience in global advertising, he has a proven track record of leading innovative campaigns and creative strategies for major brands.

Professional Background

Carlsson's career includes notable roles at several prestigious advertising agencies:

Droga5: Served as Creative Director from December 2021 to February 2023, where he contributed to high-profile campaigns for clients such as Meta and Chase Sapphire.
Dentsu Creative: Briefly held the position of Executive Creative Director in mid-2021.
McCann Worldgroup: As SVP and Group Creative Director from February 2017 to July 2021, he transformed the digital production arm into a creative powerhouse, earning over 50 international awards, including recognition from the Cannes Titanium jury and Tribeca Film Festival.1 2
Mother New York: From 2012 to 2016, he was the Creative Director and Integrated Lead, where he established the agency's digital creative branch and managed significant accounts like Google and Microsoft.2 3

Achievements

Carlsson's work has garnered numerous accolades, including:

Multiple awards at the Cannes Lions, One Show, Webby Awards, and Clio Awards.
Recognition for campaigns such as "Operation Santa" for USPS and innovative projects for adidas that redefined sports advertising.1 2

Education

He holds a Bachelor's degree in Digital Creative from Hyper Island in Sweden (2002-2004) and has a background in Media Technology from Växjö University (2000-2002).4

Carlsson is known for his passion for creativity and innovation in advertising, making significant contributions to the industry through his leadership and vision.