Daniel Carlsson

Daniel Carlsson is a seasoned professional with over 20 years of experience in global advertising, known for his passion for creativity, culture, and innovation.

As a leader, Daniel has a proven track record of transforming agencies and driving success. His roles at Mother New York, McCann World Group, and USPS within McCann World Group showcase his ability to lead teams to numerous awards and accolades.

During his tenure at Mother New York, Daniel revamped the agency's creative approach, resulting in over 25 major integrated awards. He also brought in tech giants like Google and Microsoft to the agency's client portfolio.

At McCann World Group, Daniel successfully transitioned MRM into an idea-driven creative department, gaining recognition from industry giants like Cannes Titanium jury and Tribeca Film Festival. His leadership contributed to winning over 50 major international awards.

In his role as the Executive Creative Leadership for USPS at McCann World Group, Daniel led a team of over 30 creatives, making significant contributions to the company's creative endeavors.

As a creative, Daniel Carlsson has been the mastermind behind numerous groundbreaking campaigns that have left a lasting impact on the industry. Notable works include 'Operation Santa' for USPS and 'The Self Destructing Book', both of which received critical acclaim and won numerous prestigious awards.

Daniel's educational background includes a Bachelor's degree in Interactive Art Director from Hyper Island and a Bachelor's degree in Media Technology from Växjö University.

Throughout his career, Daniel has held key positions at renowned organizations including ATTN:, Droga5, Dentsu Creative, McCann Worldgroup, Mother New York, Wieden + Kennedy, and 180 Amsterdam.