Daniel Burstein

Daniel Burstein is the Senior Director of Content and Marketing at the MECLABS Institute, where he plays a pivotal role in overseeing all content and marketing initiatives for the MarketingExperiments and MarketingSherpa brands. His responsibilities include shaping the editorial direction of MECLABS, focusing on delivering actionable insights while advocating for the audience's needs.1

Professional Background

• Current Role: Senior Director, Content and Marketing at MECLABS Institute (October 2009 - Present)
  • Manages content and marketing strategies for key brands.
  • Engages as a speaker and moderator at various events and webinars.
• Previous Experience:
  • Vice President at MindPulse Communications (2004 - October 2009)
    • Led a boutique communications consultancy specializing in IT clients like IBM and VMware.
  • Main Writer for MarketingExperiments, contributing to various publications including Web clinics and Research Journals.1

Education

• Bachelor of Science in Advertising from the University of Florida (1996 - 2000)
• Master's-level Graduate Certificate in Communicating Value and Web Conversion from the University of Florida (2016 - 2017) which included coursework on messaging strategy and customer research.1

Skills and Specialties

Daniel Burstein specializes in:

• Editorial content
• Content marketing
• Blogging
• Webinars
• Copywriting
• Social media engagement

He has over 21 years of experience in various aspects of marketing, including copywriting, editing, internal communications, and sales enablement.1

Additional Contributions

In addition to his role at MECLABS, Burstein is also known for hosting the podcast "How I Made It In Marketing," where he discusses various marketing strategies and insights with industry professionals.1