Pepperdine Graziadio Business School

Chief Marketing Officer at Fasetto

In just over a year:
-	Doubled the number of sales accepted leads
-	Up to 3X improvement in ROAS (Return on Ad Spend)
-	Established Voice of the Customer program and dozens of case studies
-	Took our lead response time from 3 days to 5 minutes
-	We now rank #1 in SEO for all our keywords (and many of our competitor’s)
-       We now rank #1 in brand authority against all competitors
-	Google reviews were 2.8 stars, now they are 4.9
-	In 2023 we broke sales records every single quarter
-	My work has transformed what was a commodity service with 150 competitors into an “us and the rest” marketplace with us completely dominating the network space

Smart Choice®

Chief Marketing Officer

Developed marketing and messaging strategy for the company's lead product along with companion collaterals and website update.  Reshaping the event strategy to yield improved ROI, garner press coverage and grow our CRM database.  Initiating our voice-of-the-customer program with an emphasis on customer case studies and videos.  Leading trademark and brand building programs.

Manage a national sales team across various regions assuring global coverage.  Built and oversaw a team of 18 individuals and have implemented incentive and communications programs to drive results through employee impact.

Fasetto

Complete turnaround of Marketing Operations for this 20+ year old Healthcare Technology company:

- Year over year, quadrupled web leads and quintupled sales leads – without any additional spend.
- Initiated and led our participation in Gartner’s Peer Insights resulting in more reviews than any other vendor, more 5-star reviews and garnered the #1 position worldwide.
- Grew website traffic 35% year over year, tripled the size of our CRM database in two years.
- The highest keyword rank we had was 17, most over 100.  All ten of our keywords now rank 7 or above, with the most important keyword at #1.
- Garnered the company’s first-ever top-line press coverage: Forbes and Fortune.

Novarad

Director of Marketing

Global publisher of compressed knowledge education products for busy professionals.

Worldwide responsibility for direct report teams in Switzerland and South Florida for the B2C and B2B markets.  This company was almost overnight faced with an onslaught of competition for corporate and individual sales. With some fast and savvy changes to SEO, SEM, website, collaterals, an entirely new advertising tagline and campaign – as well as a PR program that garnered them national and international exposure – we have turned the losses into gains. A new partnership with the world’s leading credit card company with college students worldwide is building awareness and lead gen to our product when there was none.

getAbstract

VP Marketing

Medical transportation safety products for school buses and public transportation
Direction of the complete Marketing activities for the company including PR, marketing strategy, naming products, advertising, product launches and more.  This note of recognition from the Global Sales Director says it all:
“His quick mind and creative nature are off the charts. He introduced marketing ideas that catapulted a very solid company in our industry into even broader national attention – and almost instantly!  He is someone that not only I respected, but so did the rest of the North American and European sales team. This strong feeling permeated the entire sales team despite what history tell us - that the relationship between sales and marketing is not the easiest in the world to cultivate. Dan made it easy.”

Q'Straint

Marketing Director

Multinational professional electronics and software manufacturer with offices in Fort Lauderdale, SoCal, and Belgium.

Responsible for directing the global integrated strategic marketing plan and all B2B/B2C: advertising, defining positioning/messaging, industry relations, PR, business development, strategic planning, new product development, media planning, product launches, technical documentation, web presence/social media, translation, product endorsements and in-store merchandising.
•	Owned and grew the relationship with Best Buy and other major retailers. Was awarded supplier of the year in our category (Bravo Award) by BBY and doubled our business year-over-year.
•	Transformed what was a niche product into mainstream consumer channels by seizing a marketplace trend, ultimately growing sales for this product line over 400%. Developed unique interactive POP that immediately doubled our sell-through rate.
•	Eliminated high cost external agency development of advertising, brochures and signage by in-sourcing and performing Creative Director role including copywriting, layout, and art direction.

Stanton Group (KRK. Cerwin Vega)

This B2B IT SaaS company engaged me to rebrand, rebuild and re-energize their marketing communications program.

•	Spearheaded the independent product review for a new software product that garnered the first ever perfect 5-Star rating on their flagship offering. Then, created and managed all associated press activities including speaking engagements, press releases, and trade publication interviews.
•	Reinvented their entire advertising program, from the creative to the media buy. Migrated traditional approach to print/online hybrid so that results could be properly tracked.
•	Developed ad, case study and PR campaign in partnership with leading post-secondary educational institutions to market their leading software product via traditional and social media.
•	Rebuilt a failing marketing communications team by developing new creative approaches to engage their target market including FLASH programs and an engaging green messaging platform that delivered significant PR success and recognition from the EPA.

Equitrac

Manager of Marketing Communications

Xerox Corporation is a $15.7 billion technology and services enterprise that helps businesses deploy Smarter Document Management strategies and find better ways to work.

Responsible for managing a team of five individuals creating product announcements, sales training, customer testimonials/case studies, trade shows, marketing partnerships, customer engagement, collaterals, agency selection, sports sponsorships and strategic positioning.
•	Captured $3+ million in incremental revenue by creating and launching a series of webinars to reach an untapped market for office products delivering a ROI of over 1900%.
•	Halted slide in market share for a $5 billion division as leader of a cross functional team with a series of marketing initiatives and events culminating in a major product announcement in NYC/Times Square for 1,000 live attendees, 5 satellite sites, worldwide press and Wall St. 
•	Turned raw research into compelling marketing initiatives that delivered unprecedented ROI and shareholder value.  Was recognized by the CEO for leading a team that increased the company's market capitalization ½ billion dollars in five days.

Daniel Bruck