Daniel Comar

Daniel Comar, also known as Dani Comar, is an experienced international creative leader and consultant with a diverse background in advertising, brand building, and creative strategy.1 3

Career Highlights

Dani Comar began his career as a copywriter in Argentina and has since worked across multiple continents, including Latin America, Asia, and Europe.1 His professional journey includes:

Working at Ogilvy, where he handled global brands like Dove, Pond's, IBM, and American Express1
Serving as Regional Executive Creative Director at Geometry Global, leading creative transformation for 15+ offices in Asia Pacific1 3
Currently working as a Creative Consultant at Helperstreet, leveraging his extensive experience to drive innovative solutions

Expertise and Approach

Comar has developed a unique creative approach that combines:

Behavioral science
Traditional brand building
Design thinking
Technology1

He specializes in brand activation and has created tools like the Pivotal Ideas framework and Triggers Cards: Conversion Deck to aid in creative processes.1

Additional Roles and Interests

Workshop Facilitator: Regularly conducts training sessions and creative workshops for agency professionals and clients1 4
Blogger: Runs "Activation Ideas," a blog and database of creative case studies started in 20102
Creative Coach: Enjoys teaching and empowering clients to be more creative1

Dani Comar is currently based in Barcelona and can be found on various social media platforms, including LinkedIn, Twitter, and Facebook, with the username "danicomar".4 5