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Danica Wilson
Marketing, creative thinker, connector, entrepreneur, customer experience in tourism, arts, creative industries and enterprise
Professional Background
Danica Wilson is a dynamic and accomplished marketing professional with extensive experience in the fields of arts and culture, consulting, and corporate strategy. Her career spans various notable organizations in both the public and private sectors, where she has excelled in developing innovative marketing strategies that drive engagement and enhance brand visibility.
Currently, Danica serves as a Marketing and Creative Partnerships Consultant at Encompass Africa, where she collaborates with diverse clients to deliver tailored marketing solutions that resonate within the African context. Her entrepreneurial spirit shines through her role as a co-founder of Encompass Africa, where she has been instrumental in fostering creative partnerships that elevate the arts and tourism sectors.
Prior to her current role, Danica built a rich career as the Head of Events at South Bank Corporation, where she was responsible for executing high-profile events that attracted visitors from around the globe. Her tenure at Arts Queensland as the Strategic Marketing Coordinator further honed her skills in marketing strategy development, particularly in promoting the creative arts and engaging with community stakeholders.
Danica also served as a Year of Creativity Advisor for the Queensland Department of Education, where she advocated for creativity in learning and led initiatives that inspired both students and educators. This role underscored her passion for integrating the arts into educational frameworks, reflecting her belief in the transformative power of creativity.
Her international exposure includes a leadership position as the Head of Campaign for 'Make Your Mark in the Creative Industries' at Enterprise Insight UK, where she championed campaigns that celebrated the UK's creative talents. In addition, Danica leveraged her marketing expertise during her time as the Senior Marketing Officer for Creative Partnerships at Arts Council England, contributing to projects that emphasized community engagement with the arts.
Moreover, Danica's earlier experience as the Marketing Manager at Pitlochry Festival Theatre and her consultancy role within the Brisbane City Council equipped her with a robust foundation in marketing communications, project management, and stakeholder engagement.
Education and Achievements
Danica Wilson's educational background is as impressive as her professional journey. She holds a Master of Business Administration (MBA) with a concentration in Marketing and International Business from the Queensland University of Technology (QUT). This advanced degree provides her with a comprehensive understanding of business management, strategic marketing, and international market dynamics, equipping her to navigate the complex landscape of global business.
Additionally, Danica earned her Bachelor's degree in Theatre/Theatre Arts Management from QUT, reflecting her lifelong passion for the creative arts. This unique combination of theatre arts and business education enables her to bring a fresh perspective to marketing the arts, combining creative expression with strategic insights. Danica's backdrop in theatre management complements her marketing efforts, allowing her to approach campaigns with both artistic flair and business acumen.
Notable Achievements
Throughout her career, Danica has made significant contributions to various initiatives that promote the arts and foster creativity within communities. Her leadership in multiple campaigns has not only enhanced visibility for the organizations she worked with but also advocated for the importance of arts in education and society.
As a thought leader in the marketing and arts sectors, Danica has been instrumental in driving conversations around the value of creativity, collaboration, and community engagement. Her participation in various advisory roles and committees positions her as a key influencer in shaping the marketing strategies for creative industries, both in Australia and abroad.
Danica Wilson's trajectory exemplifies a dedicated professional committed to enhancing the cultural landscape through innovative marketing strategies and partnerships. Her dual expertise in business and the arts places her in a unique position to spearhead initiatives that resonate with diverse audiences, ensuring that the impact of creativity is felt across all levels of society.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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- Reminders and Notes: Helps you remember important details about contacts
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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