Danica Carrigg

Danica Carrigg is a Senior Copywriter at Movement Strategy, a company specializing in social media design, development, and strategy.34 Based in Los Angeles, California, Danica has experience in entertainment and marketing.4

At Movement Strategy, Danica has been involved in several notable projects:

1. Amazon Prime Video Reactive Campaign: Danica was part of the creative team that worked on Amazon Prime Video's reactive social media strategy. This campaign aimed to engage with pop culture trends and memes in real-time, producing content across Instagram and Twitter that generated significant impressions and engagements.1

2. The Frasier Advice Line: Danica contributed to this social media stunt for Paramount+, which celebrated the 30th anniversary of Frasier and promoted its reboot. The campaign involved creating an automated call-in hotline featuring Frasier's best bits of wisdom, resulting in thousands of calls and substantial social media engagement.2

3. Prime Video's "The Prime Reaction": Danica was credited as a Senior Copywriter for this project, which won recognition at the Clio Awards in the Television Series Social Media category.5

Danica's role as a Senior Copywriter likely involves crafting engaging and creative content for various social media campaigns, particularly in the entertainment industry. Her work demonstrates an ability to tap into current trends and create content that resonates with audiences across different platforms.