Dani Tulchinski

Dani Tulchinski is a seasoned marketing product manager at HP Indigo in the digital printing sector with extensive experience in managing flexible packaging Media and Materials solutions.

With a strong background in end-to-end solution development strategy, market share analysis, prioritization, materials vintage chart, solution positioning, pricing, and trademark license agreement negotiation, Dani is responsible for driving innovative solutions for HP Indigo customers.

His focus includes the development and implementation of sustainable recyclable and compostable packaging, as well as disruptive technology solutions like the fast-cure adhesive lamination system, Pack Ready Lamination, Pack Ready Coating, and E-beam finishing technology.

Dani excels in task force leadership for multi-discipline product projects involving hardware, technology, customer-facing aspects, go-to-market strategies, and partnership management, collaborating closely with various functions including R&D, marketing, strategic account managers, worldwide solution architects, category managers, segment managers, worldwide technical support teams, and supplies regional managers.

In addition to his professional endeavors, Dani Tulchinski holds an impressive educational background, including a Master of Business Administration with a focus on Marketing and International Business from Ruppin Academic Center, an M.Sc. in Chemistry from The Hebrew University, and a B.Sc. in Chemistry from Universitat Ben Gurion Ba-Negev. He also studied a variety of subjects in high school, such as Mathematics, English, Computer Science, and Chemistry.

Furthermore, throughout his career, Dani has held various key roles in organizations, including serving as the HP Indigo Secure Global Partnership Manager, the EMEA Labels & Packaging Media & Materials Business Manager, the Marketing Product Manager Media and Materials at HP Indigo, and roles such as Program Manager and Project Manager in R&D Materials at HP Indigo. He has also contributed his expertise as a lab instructor at The Jerusalem College of Engineering and holds the title of Former M.Sc Chemistry at Hebrew University.