Dana Todd

Dana Todd is the founder and CEO of Balodana, a company that is revolutionizing the fashion industry through personalized, made-to-order clothing for women.12 With over 20 years of experience as a marketing executive and internet technology entrepreneur, Balodana is Todd's third company.2

Background and Expertise

Dana Todd is known for her innovative approach to digital transformations, having been a pioneer in this field since 1996.3 Her expertise spans across fashion technology, sustainability, supply chain management, and industry innovation.3

Balodana: A Vision for Sustainable Fashion

Todd founded Balodana in 2019 with a mission to address several key issues in the fashion industry:

1. Fit and Sizing: Balodana aims to provide clothing that fits any human body, challenging the traditional sizing methods that often lead to customer dissatisfaction and returns.1

2. Sustainability: The company focuses on reducing waste and environmental impact by implementing on-demand production and a "personal supply chain" model.1

3. Inclusivity: Todd is passionate about offering extended or "infinity sizing" to cater to a wider range of body types, potentially tapping into 15-30% of missed business opportunities for brands.1

Achievements and Growth

Under Todd's leadership, Balodana has achieved significant milestones:

• Representing makers from 10 countries
• Achieving a first-fit accuracy of 74% across all styles and body shapes
• Expanding services to include fully bespoke items and B2B offerings1

Vision for the Future

Dana Todd believes in the possibility of transforming the garment industry. She envisions a future where fashion is on-demand and custom-made, focusing on sustainability and improved supply chain practices.3 Her company is working towards enabling a "personal supply chain" that connects consumers directly with makers, aiming to revolutionize the fashion industry's approach to production and sizing.1