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Dana Lancaster
Digital Marketing and Communications Strategy | Volunteer Organizing for Non-profits
Dana Lancaster is a seasoned marketing and product leader with a track record spanning over 15 years in devising adoption, growth, and engagement strategies for digital products. Known for fostering consensus among executive and cross-functional stakeholders, Dana's approach is anchored in a user-centric philosophy that values authenticity, empathy, and persistence.
Dana's areas of expertise encompass a wide range of disciplines, including digital marketing strategy, digital product management, customer engagement, e-commerce, digital subscription services, content marketing, email marketing, non-profit volunteer organizing, and online fundraising.
Educationally, Dana pursued a Bachelor of Arts degree in History from the University of Pennsylvania and expanded their academic horizons by studying European History at UCL.
Throughout Dana's professional journey, they have held key roles in various organizations, including serving as the Digital Communications Manager and previously as the Volunteer Engagement Manager at Yogananda Seva. Dana also contributed as a State Director at Tech for Campaigns and assumed leadership responsibilities as the Marketing Chair on the 2017-18 Board of Directors at El Cerrito Preschool Cooperative.
In the corporate realm, Dana has demonstrated their expertise by serving in pivotal positions such as the Director of Growth Marketing and Product Management at iWin, Inc., Director of Marketing at Iplay, Senior Retention Marketing Manager at Iplay, Partner Marketing Manager for Digital Games Solutions at Iplay, and Online Membership Marketing Manager at Bookspan, LLC.