Dana Kim

Dana Kim is the Founder and CEO of Highlight, a venture-backed startup she founded in September 2020.1 Highlight specializes in agile in-home product testing through curated discovery boxes, offering end-to-end automation of the product testing process and access to a pre-screened, highly engaged consumer community.12

Professional Background

Before founding Highlight, Dana had a diverse career in market research and investment:

• Investment Fellow at Amplifyher Ventures (March 2019 - March 2020)
• Summer Associate at 25Madison (June 2019 - August 2019)
• Restaurant Recommender at The Infatuation (April 2017 - March 2019)
• Various roles at Kelton Global, including Associate Director of Qualitative Research + Strategy (2014-2018)
• Wings Team Member at Red Bull North America (June 2012 - August 2013)1

Education

Dana has a strong educational background:

• MBA in Entrepreneurship & Innovation from The Wharton School (2018-2020)
• BA in Economics and Psychology from Barnard College
  • Graduated Magna Cum Laude
  • Double major with Departmental Honors in both Economics and Psychology
  • Dean's List all four years1

Entrepreneurial Journey

Dana's experience in market research, particularly her work collecting consumer insights for major brands like Coca-Cola and Nike, led her to identify inefficiencies in the product testing process.5 This realization inspired her to pursue an MBA and ultimately create Highlight to revolutionize product market research.35

Achievements

Dana's work with Highlight has gained recognition:

• The company has partnered with major brands like Purell, Ocean Spray, and Mondelez1
• Highlight raised $18 million in Series A funding to further develop its technology4
• Dana was named one of Inc. Magazine's 250 Most Impactful Female Founders6

Dana Kim's innovative approach to product testing and market research has positioned her as a notable figure in the entrepreneurial and market research communities.