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Dana John
Marketing at Elektra Music Group
Professional Background
Dana John is a highly accomplished Marketing and Partnerships professional whose career has prominently featured the execution of innovative promotional strategies and collaborations within the recorded music industry. With years of diverse experience, Dana has developed a rich skill set that encompasses various aspects of marketing including strategic marketing, brand partnerships, and creative problem-solving. Dana’s notable expertise also spans team management, artist relations, budgeting, special event activations, and the commissioning and execution of video, photo, and artwork productions.
Dana currently serves as the Director of Marketing at Elektra Music Group, where they have made significant contributions to the marketing strategies that resonate with today’s music audiences. Their tenure at Elektra has been marked by successful album rollouts and the forging of creative partnerships that enhance the visibility of artists and their work.
Before joining Elektra Music Group, Dana held various high-profile positions in esteemed organizations within the music industry. As the Senior Director of Marketing at Asylum Records, Dana was instrumental in the implementation of marketing strategies that helped elevate numerous artists into musical stardom. Their skills in artist relations and team management were crucial in orchestrating successful collaborations that propelled artist visibility and engagement.
Dana’s impressive career also includes a significant role as Senior Director of Marketing at ADA (Alternative Distribution Alliance) under Warner Music Group, where they successfully managed marketing operations and label collaborations that reinforced the company’s standing in the music distribution landscape. Additionally, Dana held the position of Senior Director of Marketing and Sales at Downtown Records, where they were a central figure in driving marketing campaigns that connected artists with their target audience.
Dana began their professional journey as a Product Manager at Mom+Pop Music, setting the groundwork for a remarkable trajectory within the music business. Their early experiences in the industry include roles at Eleven Seven Music, where Dana progressed from a Box Office Associate to the Product Manager/Manager of Production and Inventory. These foundational roles provided Dana with invaluable insight into the inner workings of the music industry, from production logistics to marketing strategies.
In the earlier days of their career, Dana also contributed to artist and tour management as an assistant at Night Castle Management, gaining firsthand experience in what it takes to support artists as they navigate the complexities of the music business.
Education and Achievements
Dana John holds a Bachelor of Music with a focus in Music Business and Economics from the highly regarded New York University. The blend of art and commerce provided Dana with a dual perspective that greatly influences their marketing strategies today. Dana’s education laid a strong foundation for a successful career in the music industry, fostering a comprehensive understanding of both the creative and economic aspects that fuel music projects.
Throughout their career, Dana has not only demonstrated a commitment to fostering artistic expression but has also shown a keen ability to integrate business strategies that lead to successful project outcomes. Their leadership in marketing campaigns has seasoned Dana with a wealth of experience that allows them to effectively collaborate with a myriad of stakeholders in the music business.
Dana has built a reputation as a creative problem-solver, capable of navigating the challenges of album rollouts and partnerships with innovation and flair. Their ability to conceptualize and execute impactful marketing strategies has made them an invaluable asset to every team they have worked with.
Achievements
- Creative Album Rollouts: Dana John has excelled in executing creative and effective album rollouts, significantly contributing to the success of various artists and their projects.
- Industry Leadership: As the Director of Marketing at Elektra Music Group and formerly in senior marketing roles across notable record labels, Dana has demonstrated exceptional leadership in the music industry.
- Diverse Skill Set: Dana possesses a blend of skills in strategic marketing, artist relations, budget management, and special events activation, making them a multifaceted professional in the field.
- Strong Educational Background: With a Bachelor of Music from New York University, Dana combines education with practical experience to navigate the music business landscape effectively.