Dana Cassady, a professional with a passion for marketing research and SaaS business models, has transitioned from research consulting to enabling colleagues to leverage technology for improved outcomes.

With a background in analytics and a honours Bachelor of Commerce degree from McMaster University, Dana excels in overseeing projects from inception to completion, bridging the gap between theoretical analysis and practical results.

Dana values understanding both successful and unsuccessful outcomes, finding fulfillment in the insights gained from why projects may not have met their intended goals.

Having held positions such as Vice President of Customer Service, Director of Account Management, and Research Implementation Consultant at Recollective, along with roles at OnResearch Inc. and McMaster University, Dana's expertise spans various facets of marketing research and client development.