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Dana David
Content development director, Creative expert at Danalyze It
Professional Background
Dana Ben David is an award-winning creative director and content development expert with an impressive career spanning over two decades in the new media, television, and animation fields. Known for her exceptional leadership skills and innovative approaches, Dana has made significant contributions to channel branding processes in both Israel and the international market, with a strong emphasis on the Chinese market. As the head of the creative department at JCS, she successfully led a talented team of 30 designers and animators throughout all phases of development and post-production.
In addition to her work in channel branding, Dana managed the commercials department, where she collaborated closely with advertising agencies, interactive companies, and mobile firms, incorporating complementary media into various advertising campaigns. Her proactive approach allowed her to explore new fields and opportunities, often working in tandem with the firm's marketing director to align creative visions with market needs.
As a consultant for startup companies, interactive firms, branding organizations, post-production, and animation studios, Dana utilizes her extensive industry knowledge and expertise to guide emerging businesses toward creative success. She is also a visionary founder of an innovative children’s virtual world startup geared toward social issues, having developed a comprehensive international well-being brand for kids, which includes cross-platform applications and a TV format as complementary media.
Currently, Dana is focused on developing a TV comedy series and a digital culture online format, showcasing her versatility and creativity in the ever-evolving media landscape. Additionally, she is a proud member of the Scriptwriters Guild of Israel, signifying her commitment to advancing the quality of storytelling in the industry.
Education and Achievements
Dana’s educational background is diverse and well-rounded. She studied in the prestigious Entrepreneurship Workshop at MIT, which equipped her with the fundamental skills needed to navigate the business aspects of creativity and innovation successfully. She also honed her skills in copywriting at the Tirza Granot/Moti Morel Copywriting and Advertising School, gaining valuable insights into effective communication and messaging strategies.
Dana earned her Bachelor of Design (B.DES) in Visual Communication from the renowned Bezalel Academy of Art and Design, establishing a robust foundation in artistic principles and design thinking that would serve her well throughout her career. This combination of education has allowed her to excel in various roles, contributing creatively and strategically to numerous projects across the media landscape.
Achievements
Throughout her illustrious career, Dana has made notable contributions to several organizations and initiatives. As the Content Development Director at Danalyze It, she provided strategic oversight in creating compelling content that resonates with audiences. Her previous roles include serving as a lecturer and graduate final projects mentor at both Wizo Design Academy in Haifa and HIT Institute of Technology, where she has inspired and nurtured the next generation of creative professionals.
Dana's entrepreneurial spirit led her to establish Brand Aid, where she served as the Founder and Creative Strategy Director, further demonstrating her knack for innovative branding and strategic thinking. Her extensive experience in various capacities at JCS post-production—from Head of Creative to Creative Director of the Promo and Television Department—highlights her substantial impact on the development and execution of high-quality media content.
As a designer and 3D animator at Edusoft and Edunetics, Dana gained hands-on experience in the technical aspects of design and animation, allowing her to develop a well-rounded skill set that encompasses both creative and technical expertise. Her specialization in content development, creative vision, marketing, and design continues to place her at the forefront of the media and entertainment industry.