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Dana Barrett
VP of Marketing at Tremendous
Dana Barrett is the Vice President of Marketing at Tremendous, a company that provides a platform for businesses to send rewards and payouts globally.1 She joined Tremendous in November 2023 during a period of significant growth for the company.1 Prior to her role at Tremendous, Barrett held leadership positions at major tech companies:
- Head of Global Inbound Growth Marketing and Head of Global Product Marketing at Asana
- Chief of Staff for the President of Global SMB Sales at Google
- Global Product Marketing Lead for Video and Publishers at Facebook1
Barrett brings over a decade of experience in Big Tech to her role at Tremendous.1 At Tremendous, she leads the marketing team and is focused on accelerating customer growth across multiple verticals.1 Her responsibilities include:
- Defining the ideal customer profile (ICP)
- Developing the company's market narrative
- Building a channel strategy
- Implementing robust reporting to measure marketing ROI3
Barrett has a background in investment banking and healthcare, having studied healthcare management and marketing at Wharton Business School.3 She is known for her expertise in brand strategy, online marketing, and marketing strategy.2
