Dan Wallace is a highly experienced strategy advisor, facilitator, and educator, serving individuals and teams across diverse organizations. With an extensive background in marketing and brand strategy, Dan has brought more than 100 executives and leadership teams together, two-thirds of whom market to other businesses. Dan aims to help his clients think critically and make informed decisions by identifying thought-provoking questions and exploring answers with mental models, research, knowledge, and open conversations. His approach helps clients find simplicity amid complexity, pushing them to learn, create, and develop effectively.

Dan has studied Marketing at Arizona State University and completed an Executive MBA in Business at the University of Saint Thomas. He also serves as a faculty member of the Business School at the University of Wisconsin-La Crosse. He has worked for diverse organizations in different capacities, including Idea Food, Inc., Science Museum of Minnesota, Art Buddies, American Marketing Association, Copywriterdw, and Fallon.

Dan is highly regarded for his expertise in identifying mental models, research, knowledge, and open conversations. He is passionate about discovering new ideas, promoting learning, and achieving growth in organizations. He is Gallup Strengths certified with Ideation; Strategic; Learning; Self Assurance; and Futuristic approaches. Dan scored in the 99th percentile on openness to new ideas, according to his Big Five Personality Factors assessment.