Dan Wakeford

Brand Builder | Editor-in-chief | Editorial Director | Producer | Chief Content Officer | ➤ Build Brands & Tell Stories to Create Breakthrough Moments that Grow Audience & Revenue

Dan Wakeford is an innovative content expert with a passion for building brands and telling stories that resonate with audiences and drive revenue growth.

In his role as Editor-in-Chief of PEOPLE, Dan led a team of 200 and spearheaded the modernization of the brand, setting America's cultural conversation and generating 4 billion press impressions a week.

Under his leadership, the PEOPLE brand expanded into TV, podcasts, video, and new social platforms, reaching 76 million unique visitors digitally and 96 million consumers monthly.

Dan added depth and purpose to the storytelling by championing mental health initiatives, COVID vaccination programs, and reporting on LGBTQ+ issues, climate change, domestic abuse, and racism.

He is known for his commercial creativity, launching new revenue-generating franchises and receiving multiple industry awards for his exceptional magazine issues and outstanding coverage.

With a BA Hons in American Studies from the University of Leicester, Dan has held key editorial positions at major publications like Us Weekly, TheMessenger, and Entertainment Weekly.

His expertise spans audience growth, content strategy, brand development, mass market communication, PR crisis management, and project management.

Currently, Dan Wakeford continues to make a mark in the media industry through his holistic approach to content creation and brand development.