Fox School of Business at Temple University

École des Ponts Business School

Muhlenberg College

Results-Based 📈 Marketing Consultant  -  Fiercely Rooted in Analytics  -  Guiding Small & Medium-Sized Businesses into their Digital Future

America's Best House Plans

Marketing Consultant

DBV Marketing offers data-driven marketing services that transform Small Businesses into financially thriving organizations. Earn more revenue from existing clients and increase new business utilizing industry best practices through measured campaigns. Integrated services from business plans, marketing strategies to tactical roadmaps, all with an analytical eye will bring customers to you. As the outsourced marketing arm of your organization, our marketing services will help you achieve your business goals.

DBV Marketing

Founder & President

Drape Fit Inc.

Advisory Board Member via Advisory Cloud

Dynamic Advertising Solutions (DAS)

Cresthill Academy

adHere, Inc

Performance Marketing | Media Buyer

Skills: Marketing · Digital Marketing · Marketing Strategy · Asana · Media Buying · Marketing Analytics · Facebook Ads · Google Ads · Google Tag Manager · Google Analytics · Slack

RewardBee

Vice President Marketing

Developed B2C & B2B marketing strategies from the ground up for multiple brands within the organization. Leading all strategic and tactical marketing activities, including media buying to acquire and retain clients, social media, SEO, SEM, email initiatives, A/B testing and optimization, customer segmentation, & primary and secondary research. Promoted to vice president after nine months with the organization.
•	Increased profit margin by 10% by optimizing advertising for higher conversions
•	Improved lead quality which led to happier clients and decreased customer care efforts
•	Increased annual revenue by 45% by scaling advertising efforts
•	Launched two new business concepts utilizing Shopify

360 Media Direct

Director of Marketing

Marketri is a full-service Strategic Marketing Consulting and Fractional CMO company. Experts in the middle market space, Marketri designs strategic marketing plans, outline clear implementation steps, recommend and oversee the best people to bring the plan boldly to life, and regularly monitors and measures the results. Ultimately, providing a strong return on investment that will resonate for years to come.

Marketri's expert marketing strategists leverage state of the art best practices, advanced technologies and metrics, and a network of highly skilled specialist sub-contractors to help teams generate warm leads, engage new and existing customers, and accelerate revenue.

Marketri LLC

Consultant

Skills: Marketing · Digital Marketing · Facebook Ads

Writers Matter

Developed business plan that includes industry environment analysis, target markets, marketing strategy and tactics, and financial projections. Oversee all marketing initiatives including new client acquisition, retention and all associated platforms. 

•     Increased clients by over 30%, grew website traffic (+75%), social followers (+40%), and email signups (+60%) by building a multi-channel marketing strategy with tactics that utilize, influencers, cross-promotions, social media, SEO and SEM.

•     Led initiative to establish new online ordering system, blog, and outsourced logistics.

•     Successfully exited the Meal Delivery Business

Grateful Plate Meal Delivery & Catering

Vice President Strategy

FlockU.com is a digital hub created for students and written by students, with some savvy adults chiming in along the way. Founded in April 2015, FlockU was built to engage, entertain and enlighten students (and semi-grown adults) by showcasing what's happening on college campuses, online, and around the world.  

Designed and developed entire creative strategic marketing plan and contact strategy from the ground up, including leading media buying in the digital and offline space to acquire and retain core demographic data, analyzing programs to increase website traffic and social media engagement, and maintain all CRM-related information of email programs, A/B testing and optimization, customer segmentation, primary and secondary research, competitive analyses, and customer analytics.

•	Grew website traffic (+2,000% unique visitors), social followers (+18,000%), and email signups   (+6,800%) by building a direct response branded marketing campaigns that utilized geo-targeting, competitive conquesting, lookalike targeting, and retargeting designed to increase website traffic.

•	Effectively partnered and collaborated with creative teams to ensure marketing elements meet promotional goals while still maintaining the integrity of the brand.

FlockU, LLC

Director of Marketing & Partnerships

Skills: Marketing · Digital Marketing · Marketing Analytics · Google Analytics

Destination Maternity Corporation

Director, Stategic  Partnerships

Orchestrated strategic planning, including implementation and analysis of marketing initiatives designed to grow market share, drive sales, and minimize costs. Cultivated relationships with internal staff and external relationships to effectively manage programs in support of CRM, direct mail, database management, promotions, lead generation programs, and grand opening marketing. Managed team of two and multi-million dollar budget. 

•	Responsible for strategic planning, implementation and analysis of marketing initiatives designed to grow market share, drive sales and minimize costs.  Increased media impressions by over 110% and decreased spend by 10%.

•	Supervise and collaborate with both internal staff and external vendors handling programs in support of CRM, direct mail, database management, promotions, lead generation programs and grand opening marketing.  

•	Implemented test and learn process with multiple new promotions.  Introduced threshold offer overlaid with a bounce back that increased sales during the promotion by over 5%.

•	Lead RFP process to improve POS shopper recognition software.  Improved client experience by decreasing checkout time by 30%.

•	Oversaw primary and secondary market research and used learnings to modify brand messaging.

•	Owner of entire multi-million dollar marketing budget providing monthly budget tracking to Finance department.  Reduced month close time by 80%.

Sr. Manager, Marketing Operations

Sr. Manager, Marketing Partnerships

•	Initiated RFP process and coordinated integration to upgrade Email marketing vendor that yielded 40% savings. 
•	Pioneered RFP process to upgrade POS shopper recognition software.  Increased revenue by an estimated 8%, decreased expenses by 6%, and increased capture by 10%. 
•	Effectively manage over ten partners, vendors and agencies for department that has boosted revenue by 15%.
•	Outsourced fulfillment of Web sampling program.  Improved revenue by 60% and reduced expenses by 15%.
•	Forecast and manage multi-million dollar P&L and budget.
•	Strategize, establish, develop and close on new business sales opportunities.  
•	Hired, oversee, and mentor two employees in all aspects of the company.

Manager, Marketing Partnerships

•	T-App Ltd. is an Israeli software company that was founded in 2006.
•	Developed strategic US market entry plan for start-up Technology Company.
•	Sourced CIO’s and conducted in person interviews for market research.
•	Produced survey and established pool of candidates to evaluate.
•	Analyzed secondary research on market trends and segments.
•	Collaborated with team of international consultants to recommend three-year tactical road map.
•	Addressed over 20 angel investors and venture capitalists at the Mid-Atlantic Diamond Venture Forum.

T-APP

•	Selected as an MBA Ambassador to assist in the recruitment of future Fox MBA students.
•	Increased lines of communications with potential MBA candidates.

Fox School of Business

IMBA Candidate

•	Designed and created an intranet web site for Finance team that streamlined company news and reports.
•	Developed new and accessible helpdesk form for clients, greatly reducing turnaround time on projects.
•	Reengineered nursing loan forgiveness repayment business process using MS Access and Excel.  Combined processes used by three different entities into one global process.
•	Monthly reconciliation of employee benefits account with yearly expenses over $100M.
•	Created and maintained user friendly MS excel worksheets by using VBA macros for monthly financial analysis for accounting team.  Reduced month end close time by 20%.
•	Provide systems, technical, financial and budget support to employees, including directors.

The University of Pennsylvania Health System

Financial Systems Specialist

Financial Analyst

•	Collaborated with marketing to increase strategic partnership list by researching key industry segments and opportunities.  
•	Developed and produced business requirements for CRM to track new opportunities based on client behavior models.
•	Created a methodology for increased lines of communication between corporate headquarters, exclusive partners and all company retail locations
•	Reengineered business process to include alliance partner promotions, products and cross-selling methods
•	Produce bi-monthly budgeting and weekly payroll analysis for stores.  Defined and developed a system to track employees work time and budgeting constraints.  Managed outside consultant to reconstruct data file used 
•	Weekly meetings with VP of Real Estate to establish Real Estate Proforma definitions using created P&L Proforma Model
•	Weekly and monthly maintenance of Real Estate Department Database.  Built in-house database for four users as a tool for department that has opened 150+ stores

Dan Vogel