Dan Roy Carter is a seasoned music industry specialist with over 11 years of experience in management, promotions, and digital marketing. He is currently serving as the Music Promotions Lead at TikTok/ByteDance, where he utilizes his expertise to promote music to the community through digital content. Dan previously founded and ran Unapologetic Group, a music marketing and management agency that has worked with notable artists like Zara Larsson, R3HAB, T-Pain, and YM&U among others. In 2021, he co-founded independent label D'EAUPE with Shermanology, which produced the UK top 50 hit 'Boyz N Da Club' and made it onto BBC Radio One A-List. Dan's previous experiences include serving as the Head of Marketing and Publicity at At Night Management, the home of Avicii, Axwell Λ Ingrosso, Otto Knows, and independent record label PRMD Music. He has also worked as the European Editor at Large at Dancing Astronaut and the Senior Writer at Beat My Day. Dan's educational background includes studying Journalism with English at the University of Chester and completing an NCTJ Diploma in Newspaper Journalism at Liverpool Community College.