Dan Potter

Dan Potter is a senior level marketing professional with extensive experience in enterprise software, spanning infrastructure to analytics. He excels in new market development, identifying opportunities, and swiftly establishing leadership positions. Dan has a proven track record of creating innovative go-to-market (GTM) strategies for companies of various sizes, including startups, turnarounds, and industry giants like Oracle.

His key strengths lie in public speaking, demand generation, channel and strategic partner development, product definition and positioning, content creation for the buyer's journey, corporate spokesperson roles, marketing analytics, and sales and partner enablement.

Dan Potter pursued a Bachelor of Science degree in Business Administration from the University of New Hampshire. He has held notable positions in renowned organizations like Qlik, Attunity, Datawatch Corporation, IBM, WebLayers, Empirix, Progress Software, and Oracle.

With a rich background encompassing VP roles in product marketing, product management, and marketing, coupled with leadership positions in various technology companies, Dan Potter is a distinguished marketing professional with a deep understanding of the software industry.