Dan MacTiernan

Dan MacTiernan is a highly accomplished product owner at iHeartMedia, specializing in broadcast radio, podcast, and digital streaming ad technologies. He is renowned for his work on the award-winning AdBuilder demand side platform (DSP) tailored for small and medium-sized businesses. Dan is also skilled in supply side platforms (SSP) that blend cloud-based digital ad servers with conventional broadcast radio advertisement tools. His expertise extends to SmartAudio products, streamlining digital advertising on broadcast radio by integrating consumer and CRM data for optimal radio planning and real-time audio creative rotations based on various triggers like weather conditions or sport scores. Moreover, Dan's proficiency includes digital ad server integrations with IHM's enterprise revenue platform, automating financial operations for direct sale advertising, as well as streaming ad server implementations for IHM's vast digital streaming radio network. Dan possesses a diverse skill set in ad technology, data analytics, and testing tools such as Jelli, AdsWizz, Google Ads, Adobe Audience Manager, and more. His educational background includes an MBA in Finance from Baruch College and a BA in Mathematics and Computer Science from Bloomsburg University of Pennsylvania. Dan MacTiernan currently holds the position of Vice President, Platform Products and Planning Sales at iHeartMedia.