Dan Kennedy

Dan Kennedy is a seasoned marketing executive and the Co-Founder & Managing Partner of Boaz Research, a firm dedicated to providing audience-centric market research and consulting services. He has a diverse professional background that spans corporate marketing, nonprofit leadership, and international experience.

Professional Background

• Corporate Marketing Experience: Dan began his career at Procter & Gamble, where he worked for seven years in sales and brand management, honing his skills in product initiatives and marketing strategies.
• Nonprofit Leadership: After his tenure at Procter & Gamble, he served as the Director of Marketing for Leadership Development International in China, where he launched the marketing department for an NGO. This experience sparked his entrepreneurial spirit, leading him to establish Kumveka, a nonprofit marketing firm that served over 60 clients globally for over a decade.
• Founding Boaz Research: In January 2022, Dan co-founded Boaz Research with a focus on making applied market research accessible to organizations aiming for social impact. The firm emphasizes understanding audience needs to help clients make informed decisions.123

Current Role and Contributions

As of November 2023, Dan serves as the Vice President of Marketing & Business Development at The FOCUS Group, where he continues to leverage his extensive experience in audience research and nonprofit consulting.12 His work is characterized by a commitment to empathy-driven innovation, reflecting his belief in the importance of understanding the audiences served by nonprofits and other organizations.3

Personal Life

Dan resides in Richmond, Virginia, with his wife and four adult children. He is actively involved in community service and serves on several boards, including Rise Richmond and Imago Dei Neighborhood School.23