Dan Kelly is a seasoned product manager and marketing professional with a passion for user experience, usability, and user-centered design. He started his journey in the mid-90s, immersing himself in everything related to usability, direct marketing, and online marketing. He has excellent problem-solving skills, fast learner, and highly skilled in analyzing and optimizing business systems and websites. He has proven skills in conversion rate optimization, multivariate split testing, A/B split testing, conversion tracking, direct response marketing, direct response copywriting, internet marketing strategy, email marketing, information marketing, designing profitable sales funnels, usability, and user experience design.

Dan studied Business Administration, Marketing, Management, and Entrepreneurship at University of New Orleans. He has worked in various roles, including product manager at Charles Schwab, Senior Business System Analyst/Product Owner at GM Financial, Conversion Rate Optimization Consultant at Conversion Rate Experts, and Product Manager/Marketing Manager/Owner at White Onyx Marketing, LLC.

Dan has been successful in both team and self-directed settings, collaborating and communicating within a team, as well as across other functional areas. He is an experienced software and website designer, prototyper, and tester. Dan has excellent communication skills, both written and verbal, making him highly adept at communicating well with business owners, end-users, and software/technical analysts.